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The Handshake Cartoon

Posted by Handshake 2.0 at 7:00 AM on April 30, 2010:

Crazy handshake cartoon by Daniel Yowell
Cartoon by Daniel Yowell

3 Easy Ways to Keep in Step with a Twitter Chat

Posted by Z. Kelly Queijo at 3:43 PM on April 29, 2010:

What's the number one mistake a newbie makes during a Twitter online chat?

Forgetting to add the hashtag to the post.

Think of a Twitter chat as an online flash mob where a group of people convene at a certain time and engage in a form of choreographed mass communication before a group of unsuspecting bystanders. It's exciting, interesting, and captivating. At times, you don't know where to look! You can either choose to stand by and watch or, in the case of a Twitter chat, join the insanity.

The easiest way to join or follow a chat is to use a Twitter tool to track the tweets by the chat's designated hashtag (ex: #blogchat or #campuschat). The most important thing to remember to do is to use the chat's hashtag when you want to join the dance - contribute to the conversation.

Here are 3 ways to keep in step when chatting:

Use TweetChat to stream tweets for the hashtag of your choice. 1.TweetChat 
Use TweetChat to stream tweets by the designated hashtag for a particular chat. For example, to join #blogchat, go to TweetChat.com, sign up with your Twitter account id, enter the name of the hashtag to follow (blogchat) and converse in real time. All of the related tweets will appear in a TweetChat Room on your screen. When you submit a post/tweet, TweetChat will automatically append the chat's hashtag so you don't have to remember to do so.

2. WhatTheHashtag
The steps to join the conversation are pretty much the same as for TweetChat. Connect using your Twitter id and begin tracking or contributing to the conversation. The chat's #hashtag will be included with your Tweet. For hashtags registered through WhatTheHashtag, transcripts and statistics are provided for any date range and hashtag.

3. Desktop & Web/Twitter Conversation Management Tools such as TweetDeck, HootSuite, or Seesmic
Any of these tools for managing and tracking multiple Twitter users can also be used to follow conversations via hashtags. I have used all three and am currently using Hootsuite. I like to define a tab for the hashtag and under that tab, add columns for the hashtag, the organizer or moderator(s) of the chat, and one or more key contributors I want to follow closely during the chat. If I post to the chat from any of these environments, I have to remember to add the hashtag.

Newbie or not, Twitter chats are a great way to connect with people with whom you share an interest. The list of Twitter chats you can join or follow exceeds 100. If you have a passion or interest not yet represented and want to connect with others or start a conversation around a particular subject, follow the suggestion by Mack Collier, founder of #blogchat and start your own chat.


Z. Kelly Queijo, founder of SmartCollegeVisit and frequent contributor to Handshake 2.0, will host #campuschat on Wednesday, May 5, 2010, 9 PM ET.   #Campuschat was started by @collegevisit to discuss topics related to college-bound students and their families.  
Wednesday's #campuschat topic:  Parents of teens who just accepted offers talk about the college decision process.  You're invited to follow SmartCollegeVisit on Twitter, @collegevisit.

Text Handshake

Posted by Handshake 2.0 at 7:22 AM on April 29, 2010:

Nice to see you... oh, I got a text!
Barry Welch, founder of Internet Databases and developer of FurnishWEB, a portal for the home furnishings industry, and Anne Giles Clelland, president of social media public relations agency Handshake Media, share a Handshake 1.0 at Our Daily Bread in Blacksburg, Virginia.

Photo credit: A really nice guy at Our Daily Bread :)


Here's how to get your Handshake 1.0 on Handshake 2.0.  Here are all the Handshake 1.0's on Handshake 2.0 - so far!  Can't wait to see yours!


Internet Databases is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

Business Gems Found in Black and White Strike Gold

Posted by Donna Dilley at 6:00 AM on April 29, 2010:

Black and White Strike Gold is a mine overflowing with solid business advice from Sandi Webster and Peggy McHale. After being laid off from American Express in the aftermath of September 11, Webster and McHale, racially-mixed female business partners, launched Consultants 2 Go, a multi-million dollar consulting firm providing marketing and professional services to Fortune 500 and mid-size companies.

Black and White Strike Gold by Sandi Webster and Peggy McHale While these two budding entrepreneurs were building their company, they had the keen foresight to keep track of their mistakes and triumphs. They share these nuggets of wisdom with engaging voices so that those wishing to expand their businesses or launch new ones can do so without suffering the boredom that typically comes with reading a traditional book on business management and marketing.
A top ten list of nuggets (selected from a list of 51)  for every business owner and potential entrepreneur from Black and White Strike Gold are shared below:

  1. Follow your passion! Create a business that you enjoy.
  2. Choose partners wisely. A partner with a different skill set will enrich your business and personal life.
  3. Be nice to people. Choosing to treat all people with dignity and respect will come back to you.
  4. Beware of naysayers. Avoid negative people who are not supportive of your business.
  5. Put it in writing! Have a written contract for everything you do, regardless of the size.
  6. Have a board of trusted advisors, one of which should be a CPA and one of which should be an attorney.
  7. Hire slow, fire fast.
  8. PR is mandatory!
  9. Harness the power of social media. Have an open mind to this way of marketing.
  10. The only constant is change. Be able to embrace change in order to move forward.


Donna Dilley is a business etiquette consultant based In Roanoke, Virginia.  She writes a business etiquette column for Valley Business FRONT.


Handshake 2.0 thanks Wendy Roberts of Orca Communications for the gift of a review copy of Black and White Strike Gold.

Facebook Changes: A True Fan May "Like This Page"

Posted by Maureen Carruthers at 6:30 AM on April 28, 2010:

Thumbs up says "I like!" on FacebookIf you've logged onto Facebook since April 21, 2010, you've likely noticed Facebook fans are a thing of the past.  Now, instead of becoming a fan, page visitors click the thumbs-up button to "like" a page.  The good news is this lighter-weight action could mean more connections for businesses - after all, it's easier to "like" something than to "love" it.  That having been said, some adjustments may be necessary for businesses to make the most of this change.

First, drop the word "fan."  If you ask website or blog readers to become a "fan on Facebook," it's time to update your language.  The official phrase Facebook uses is "like this page."  Unfortunately, there is no easy way to refer to the people who like your page as a group.  The word "likers" is gaining some momentum, but it is too early in the transition to know what the final word will be.

Next, be ready for bigger changes.  Facebook has more updates in store, including a universal like button and seamless integration of pages into the interests section of user profiles.  This could mean greater exposure for a company, but only if the page fits the new paradigm.  Pay special attention to your Facebook account over the next couple of weeks to make the most of the shift.

A word of caution.  "Liking" might be a lighter action, but it doesn't mean customers will suddenly start flooding your page.  An effective social media strategy, including Facebook,  focuses on building relationships, listening to customers, and expanding networks.  By providing useful content, responding to questions and concerns, and being your authentic self, you can continue to create true fans through your Facebook page, no matter what the button says.


Maureen Carruthers is a nonprofit communications consultant and a graduate of Virgina Tech.  She writes about social media and other relationship-based marketing topics at Low Hanging Fruit.

An Interview with Mack Collier, Founder of Blogchat

Posted by Z. Kelly Queijo at 5:00 AM on April 27, 2010:

Anyone who follows me on Twitter (@zkellyq) has probably seen my Sunday night flock of Tweets containing the phrase “#blogchat.” #Blogchat is an online exchange of questions, ideas, and commentary that takes place every Sunday night at 9 PM ET (8PM CST) on Twitter. This event, known as a Twitter chat, was founded by Mack Collier in March of 2009, and has grown from a few hundred tweets to thousands. (A hashtag - # - is used to designate and organize Twitter updates, or "tweets.")

Just how did #blogchat get started and why is it so successful? Here's the story behind Mack Collier's #blogchat:

Mack Collier, founder of BlogchatZKQ: Mack, tell us about yourself.

Mack: I am a social media consultant, which means I help companies use social media to better connect with their customers and grow their businesses. I am also from Alabama, which means I tweet with a Southern accent.

ZKQ: What's the story behind #blogchat? How did you come up with this idea?

Mack: #Blogchat kinda happened by accident.  In March of last year I was on Twitter one night and tweeted a question about blogging to my followers. I decided to add the #blogchat hashtag to the original tweet, as a way to track the replies I'd get. It turned out that the original discussion lasted for a couple of hours and, about 15 minutes into it, people started asking if this was a weekly chat. I decided to do it every Sunday night at that same time, and now it's grown to well over a thousand tweets and a couple hundred active participants.

ZKQ: What makes #blogchat so popular?
Mack: The popularity, I think, is driven by the fact that I am smart enough to get the hell out of the way of the participants. It has a very informal structure compared to some of the other Twitter chats. We just start out with a general topic and the participants take it from there. My hope is that active participants feel as if #blogchat is 'theirs' and that helps drive the community.

ZKQ: What do people need in order to participate?

Mack: They need a Twitter account, but they can still 'watch' the chat even if they aren't a member of Twitter. Probably the best way to follow #blogchat is either at TweetChat or WTHashtag.com.

ZKQ: The chats I've been on seem wide open, meaning they are like a huge, unstructured party. Is it really like that  or, as a moderator, are you lending structure to the group event?

Mack: Bingo, that's it. I want #blogchat to be like a coffeehouse, where everyone in the coffeehouse is discussing the same general topic, but each table will have a slightly different take on that topic - so there's just enough structure to give the chat a SENSE of structure, but it's pretty open, as you said.

ZKQ: Can anyone host a chat?

Mack: I don't see why not!  I really wish more people WOULD host chats, around more topics. Anyone with a passion, interest, or hobby can start a chat around that topic. 

ZKQ: Has being the host of #blogchat helped you in business?

Mack: When someone contacts me, about half the time they mention #blogchat, so I think it's exposing me to a slightly 'new' audience than my blog alone. But honestly, I never viewed #blogchat as being something that would generate business for me. I really view it as something I enjoy doing, and as a way of 'giving back' to others, especially to new bloggers who are looking for guidance and help. Any business benefits I get are strictly a happy byproduct.


#Blogchat is held Sunday evenings at 9 PM ET (8PM CST). You are invited to follow @mackcollier for announcements about featured topics and guests.


From Handshake 2.0:

Z. Kelly Queijo covered the biggest blogchat ever in her interview with Mack Collier.

Z. Kelly Queijo also wrote Drink Up - The Morning After Blogchat with Amy Africa.


Z. Kelly Queijo is the founder of SmartCollegeVisit and a frequent contributor ro Handshake 2.0. You're invited to follow SmartCollegeVisit on Twitter, @collegevisit.

Shake Hands with Handshake 2.0 on May 4, 2010

Posted by Handshake 2.0 at 6:15 AM on April 26, 2010:

Shake Hands with Handshake 2.0 Handshake 2.0 specializes in social media handshakes.  Let's do some social handshaking in person!

You're invited to "Shake Hands with Handshake 2.0," a networking mixer at Bull & Bones Brewhaus and Grill, Blacksburg, Virginia, Tuesday, May 4, 2010, 5:30 PM.

We're taking Handshake 1.0 photos

Free beverages for the first 50 people who pose! 

Allen J. Fuller, III will snap a photo of you shaking hands with a colleague.  In a post on Handshake 2.0, we'll feature your photo, your name, your company's name, and a link to your company's site for posing for the camera - and you'll receive a ticket for the Bull & Bones beverage of your choice.

Allen is in charge of the free beverage tickets! 

Feel free to bring business cards!

Looking forward to shaking hands with you at Bull & Bones!

Shake Hands with Handshake 2.0
"It's still who you know!" Networking Mixer

Tuesday, May 4, 2010
5:30 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

Directions to Bull & Bones

Want to extend an online handshake from your company to a global audience?  Shake hands with Handshake 2.0's Warm Handshake!

The Handshake Video premiered at Bull & Bones Brewhaus and Grill on Tuesday, December 1, 2009, from 6:00 PM to 6:03 PM, EST.  

The original music, Handshake, was written by Joseph Masciello and is available on iTunes

"Now join your hands, and with your hands your hearts..."
- William Shakespeare, Henry VI, Part 3, Act 4, Scene 6

Who's in FRONT? Mike Slenski

Posted by Handshake 2.0 at 6:00 AM on April 26, 2010:

Mike Slenski, ESPN Radio
Mike Slenski of ESPN Radio talks about where radio is now and where it's going.  He is featured in the April 2010 issue of Valley Business FRONT.

Valley Business FRONT is the monthly magazine for in-depth business news in the Roanoke Valley and the New River Valley of Virginia. You're invited to read moreFRONT and to follow Valley Business FRONT on Twitter, @vbFRONT.

Photo credit: Dan Smith

GIS Show and Tell

Posted by Handshake 2.0 at 5:45 AM on April 23, 2010:

I felt "show and tell" school day amazement when I learned that several clients of InteractiveGIS offer guest access to portions of their InteractiveGIS-created Web-based GIS systems.  ("GIS" stands for Geographic Information System or Geospatial Information System.)

I've written that when I tell the story of InteractiveGIS making what we believe is the world’s first GIS sale on eBay, I'm asked, “What’s GIS?”

For a way to answer that question, you're invited to put on your own "GIS Show and Tell."

The Web-GIS InteractiveGIS created for New Market, Virginia was featured in the March 2010 issue of Virginia Town & City.  For more information about the article with links and images, feel free to visit InteractiveGIS on Facebook.

We'll use the Town of New Market GIS for our GIS Show and Tell.  When you go to the LogIn page, please read and agree to the Terms by clicking the check box, then click Guest Access.

Town of New Market, Virginia GIS by InteractiveGIS

I like the Map Layers tab (top left in red below) with the Details radio button selected (in red below tabs) so I can see differentiated features by color. If I click the Zoom In tool button on the tool bar (far right in red), I can then draw a box around an area of interest and it will zoom in to the extents of the box I drew.

Town of New Market, Virginia GIS by InteractiveGIS - Map Layers

As we've discussed in many of our posts about GIS on Handshake 2.0, GIS is about way more than maps.  It's about unimagined ways to synergistically relate data.  We're particularly interested in business data. And killer apps.  Our latest formulation looks like this:

Game Mechanics + Social Networking + GIS + Business Data
+ Algorithm, Formula and/or Idea + Mobile = Killer App

We're hoping your "show and tell" experience with this GIS from InteractiveGIS will show and tell you new ideas about your own business data - maybe even a killer app!


Another reason we're interested in GIS at Handshake 2.0 relates to geolocation marketing.  Here's an interesting post from VaynerMedia thanks to Allen J. Fuller, III.


InteractiveGIS, a custom, Web-based Geographic Information System (GIS) solutions provider, is a client of Handshake Media, Incorporated, of which Handshake 2.0 is an enterprise.

You're invited to read more about InteractiveGIS on Handshake 2.0 and to visit InteractiveGIS on Facebook.

Coldwell Banker Townside REALTORS Offers Relocation Services

Posted by Handshake 2.0 at 7:30 AM on April 22, 2010:

From Margaret Galecki, General Manager of Coldwell Banker Townside in Blacksburg, Virginia:

Coldwell Banker Townside, REALTORS (R) was voted Best Real Estate Company in the New River Valley of Virginia We are honored to announce that for the second consecutive year, Coldwell Banker Townside, REALTORS (R) was voted the "Best Real Estate Company in the NRV."  Three of our agents were in the top 5 “Best Real Estate Agents in the NRV":  Mike Eggleston, Dana Orr, and Jeremy Hart.

Regional economic development is a frequent topic of discussion on Handshake 2.0 and we wanted to let you know one way we contribute to corporate development in the New River and Roanoke Valleys of Virginia.

As a full service real estate firm, we are able to provide top real estate service for you in our region.  We also have the additional ability through our association with Cartus Corporation's relocation network to provide businesses with relocation services for incoming employees and transferees alike.  

The Cartus relocation network handles over half of the relocation needs of Fortune 500 companies and only 1% of all real estate firms are qualified for an association with them. We're very proud to be included in that group.

Not only can we find your newest employees the most professional agents locally to make sure that your new “family” is taken care, but we can also make sure that your valued associates are taken care of when they need to find a new home in another location.  We hope to help you take the guess work out of “who you gonna call” when your employees need real estate help. We hope that you will choose to call Coldwell Banker Townside for any of your real estate or relocation needs.

For more information on our relocation services, please contact Shelly Wade Baldwin.


Coldwell Banker Townside, REALTORS (R) is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  Coldwell Banker Townside, REALTORS (R) strives to be the best online source for real estate listings in Blacksburg, Christiansburg, Roanoke, Salem and all of the  Roanoke Valley and New River Valley.   Experienced agents are available to provide expert real estate advice and quality customer service.  You're invited to view this week's featured properties, learn the latest on CBT's blog, Keepin' It Real Estate, and see more CBT on Handshake 2.0.

Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.