The Art of SEO – E. T. Said It, Too

Dear Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola (equal percentage of Handshake 2.0's PageRank for each), authors of The Art of SEO: Mastering Search Engine Optimization (Theory in Practice):

After reading over 250 pages of your 556-page text, not including the foreward, index, and About the Authors section - and I intend to read every page (wow, cool, I haven't seen f(x) in years) - I think I can summarize your thesis and intent in two words, immortalized by E. T., the Extra-Terrestrial when he said good-bye to Elliott on his way home:

"Be good."

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  1. Alternatively, as Vince Lombardi said, “We will relentlessly pursue perfection, because by pursuing perfection, we will catch excellence. I have no interest in just being good.”

  2. Thank you for your comment, Jim!

    Interestingly, I related E.T.’s comment to The Art of SEO in several ways as well, i.e. yours/Lombardi’s to be excellent at execution, and be fair and obedient, as in follow the policies as set by search engines, but also to be part of a higher good. Search engines want to help people find what they’re looking for. Content creators can use SEO to assist with that mission.

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