Broadband for America from Design Nine

Andrew Cohill, author of the white paper "Broadband for America: The Third Way" Broadband For America: The Third Way, a white paper by Andrew Cohill, is generating interest nationally for its new approach to solving America's broadband problems.  The paper proposes adopting a different business model and a different network architecture  to overcome the inherent financial shortcomings and network inefficiencies in existing telecom networks while keeping government out of direct competition with the private sector. The approach creates new business opportunities for existing service providers, including incumbents.  The strategy advocates separating services from infrastructure, using the time-tested "roads" model. The "third way" advocates building local and regional digital road systems managed much the same way communities build and manage vehicular road networks. 

A free copy of Andrew Cohill's white paper, Broadband For America: The Third Way, is available for download here.


Design Nine builds networks that perform.  Design Nine provides broadband network planning, network design services, and network construction services to clients, communities, and regions throughout the U.S.  The firm has active projects in six states, with several fiber to the home (FTTH) projects in build out or operations, including the first municipal open access network in the U.S. Design Nine manages broadband fiber and wireless projects from beginning to end, including the initial assessment, design, construction, and operations phases.  The company is one of the most experienced open access broadband network design firms in the United States, and offers a full range of assessment, planning, financial analysis, business design, and project management for public and private networks.

To learn more, you can read the Design Nine blog, Technology Futures, follow Design Nine on Twitter @DesignNine, and read about Design Nine's founder, Andrew Cohill, on Handshake 2.0 in Clicking Back Over the Years – Most Wired Town in America and Most Wired Town: Building Community One Click at a Time.  Design Nine also announced The Wired Road – Integrated Fiber and Wireless Municipal Network.


Design Nine is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

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  1. Andrew, “The Third Way” is an interesting concept and definitely a different model establishing a broadband infrastructure than has been implemented in the past. As I try to get my head around this, I’d like to know your thoughts as to how “The Third Way” gets implemented. In a competitive market place, what is the likelihood that service providers/vendors will want to move to an open access model? Google currently has an RFI call to municipalities asking for information about their communities to help them (Google) decide where to build their network under their “Google Fiber for Communities” Internet access program. Would it take a “Google” to embrace the “The Third Way” to move from idea to reality?

  2. Actually, the Third Way approach is already in use in networks across the U.S., including places like Utah, Virginia, and Florida. The Utopia project in Utah has eight providers on the network, including three TV providers. The Wired Road, in Virginia ( has been in operation for eighteen months and prices for Internet access in Galax have declined by as much as 70%. In Florida, the City of Palm Coast is about to roll out the Palm Coast FiberNET, a business oriented open access network.

  3. That’s wonderful to know. It’s already reality for some. What a great start!

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