"The mission of a manufacturer is to overcome poverty by producing an abundant supply of goods... The mission of a manufacturer is to create material abundance by providing goods as plentiful and inexpensive as tap water. This is how we can banish poverty, bring happiness to people's lives and make this world into a paradise."

- Matsushita Konosuke announcing in 1932 a 250-year plan to implement his vision for the company that would become Panasonic

According to eMarketer, "Marketers must connect business goals to social media objectives."

What would Matsushita Konosuke's social media objectives and strategy have been given his business goals?

In Making the List - Branding on Twitter, Z. Kelly Queijo quotes Ryan Paugh, Co-Founder and Director of Community, Brazen Careerist, Inc.:  “Twitter Lists are a great way to bring like-minded people together. If a brand wants to create a community around their product then a Twitter List is a great way to help make that happen.”

We're a company on a mission. We've got business goals, a brand and a product, and a vision for community. If a Twitter List can make things happen - our #1 social media objective - then we're making Twitter Lists. 

Handshake 2.0 isn't exactly a product, but it's an enterprise of Handshake Media, Incorporated, part of whose vision is the creation of affluent communities through regional economic development.  Our current contribution to that development is social media public relations and marketing initiatives.  We've specified how we think a regional social media economic deveopment initiative would look and work.

We've got a pretty simple logic to our vision.  The better companies do and the better individuals in those companies do, the more people they can hire.  Handshake 2.0 showcases companies, and people in companies, to help them do very well.

We've started "collecting" the like-minded - the corporate leadership - in our region in Twitter Lists.  We're tossing our stone into the tap water pool beginning in Blacksburg, Virginia and the surrounding New River Valley of Virginia.  The "where" doesn't matter, however. Any region, industry, organization or collaborative could do the same or for other purposes. Let the ripples begin!

Our Twitter List logic is simple, too.  People do business with people they know.  Our Handshake 2.0 Twitter Lists introduce the members of the corporate leadership on Twitter in one locale to each other.  The existence of the List is an opportunity to introduce this leadership to others on Twitter.  We know each other a bit better than before. 

Let's do business.

Let's work on that mission.

Handshake 2.0's Twitter List of Company Founders

Handshake 2.0's Twitter List of Business, Company, and Corporate Executives

Are you on our lists?  If you're not, please let us know to add you!  Please DM us at Handshake 2.0 on Twitter.

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Graphic: Z. Kelly Queijo