From Anne Giles Clelland, founder of Handshake 2.0:

My vision for Handshake 2.0’s content is that it:

  • possesses the research-based, informed insight of business news coverage of the Wall Street Journal
  • breaks news on inside stories, with technology foremost, as does TechCrunch
  • offers the art, distinctiveness and wisdom of the New Yorker
  • offers the immediate, take-action applicability of Mashable
  • evolves into its own distinctive content, style, and merit unlike any of the above
  • consistently, amazingly, usefully delivers its value in 300-word posts, single images, or videos.

Handshake 2.0 has been dubbed a local or regional site, even the “TechCrunch of the RNR” (RNR refers to the Roanoke and New River Valleys of Virginia),” but I chafe against the limits of that geography.

With any Internet site globally accessible, no site is local.

I see Handshake 2.0’s content as right here, right now. 

That said, Handshake Media’s clients, for which we employ Handshake 2.0 as a showcase and information distribution channel, are, currently, local companies seeking global customers, clients, partners and investors.

Visitors to Handshake 2.0 see everyone featured and mentioned on the site – our business news subjects, our clients, our content creators – and this creates a virtual knowing of the people on Handshake.  Business deals are made offline by “It’s who you know” and “word of mouth” referrals.  Online, “It’s still who you know.”  The greater the knowing, the greater the opportunity for those featured on Handshake 2.0 to receive “word of Handshake” referrals for business.

This interplay creates synergy. The greater the quality of the content on Handshake 2.0, the greater the number of visitors will come to the site.  That increases the number of people with whom those featured on the site may ultimately do business.  The more business those on Handshake do, the more “word of Handshake” referrals Handshake Media receives for clients.  More clients generate more content, which generates more traffic, which increases the exposure of those featured on the site, thus increasing their chances to do more business. 

More clients generate more revenue for Handshake Media, which increases the compensation we can offer to content creators who contribute to the site’s traffic themselves through providing excellent content and sharing it through their own word of mouth referrals.

As far as I know, as far as advisors to Handshake Media know, and as far as commentators have written, no other site has this business and compensation model.

We seek writers for whom this vision is a fit, who understand that each piece published under their names online is, potentially, a forever part of their portfolios, and who view each piece they write as an investment in that portfolio.  We seek writers who are ambitious and recognize that publication of a post on Handshake 2.0 extends the reach of their portfolios.

We seek writers who intend to develop the art, craft and depth of their work over time, regardless of for whom they write.

Even online, it’s still who you know…

Whether in the online world or the physical world – just as it always has – who you know and who knows you makes or breaks deals.

Handshake 2.0 is a business news, social media PR and marketing, and business development site featuring new developments in entrepreneurship, best practices in business principles, business models, innovation, and the latest on company leaders and companies, from start-ups to moguls. Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels and mobile applications, resulting in “word of Handshake” leads and referrals for our clients’ companies.

On Handshake 2.0, you’ll find out who’s doing what, and how and why they’re doing it.

As far as we know, as far as advisors to Handshake Media know, and as far as commentators have written, no other site has our business model.

“The need for a thoughtful Web 2.0 presence is of growing importance in today’s marketplace, as customers and users demand more interaction and updated, useful information. While helping its customers navigate this new world, Handshake 2.0 also manages to capture a timeless truth – that even in the Web 2.0 environment, it is the relationship that is of ultimate importance. This is where Handshake 2.0 excels, and why it has succeeded.”
Ken Maready, Hutchison Law Group

If you’re a site visitor and user, welcome. We do our very best to create excellent content to be of great value to you.

If you’re one of our clients showcased on Handshake 2.0, you’re in excellent company.

If you’re a potential client, welcome. If you’d like get “word of Handshake” news out about your company, here are our services.

If you’re a content creator, we have jobs for you.

If we can be of service to you in any way, please contact us.

Handshake 2.0® and Handshake® are registered trademarks of Handshake Media, Incorporated.

Handshake 2.0 in the News


Handshake 2.0 launched on Monday, July 28, 2008. It is an enterprise of Handshake Media, Incorporated founded by Anne Giles Clelland.

Handshake 2.0 was credited by Mark Schaefer with the world’s first social media authenticity policy.

We think we’re the world’s first site with its own theme song and music video. Enjoy!

In The Age of Transparency Akin to Nudity, Someone Might Tell Us Our Pecs Sag or Our Thighs Are Fat
Wishing You the Happiest of Handshakes in 2010!