Sharing a Handshake 2.0 Blog Post

We have found that content creators can increase the likelihood of increasing the Unique Views of their posts on Handshake 2.0 by:

  • Creating well-researched content of such timeliness, value and quality that viewers feel inspired to share it.
  • Creating well-researched content of such timeliness, value and quality that other sites link to it or quote it because of the value it brings to their own content.
  • Adding links to the post to their Twitter accounts
  • Retweeting Twitter updates from @handshake20 – manually rather than using Twitter’s automatic retweet feature – here’s why
  • Adding links to the post to their Facebook pages
  • Adding links to the post to their LinkedIn profiles
  • Adding updates to Handshake 2.0’s Facebook page
  • Adding links to the post to their other social media and social networking accounts
  • Mentioning the posts in forums and communities to which they belong
  • Leaving highly relevant, thoughtful comments on blogs related to the topic, or on industry sites related to the topic, with a link to the post
  • Excerpting the piece and posting the excerpt on the content creator’s blog with a link to the original post on Handshake 2.0
  • Creating an original post on the content creator’s blog about another aspect of the same topic and linking to the original post on Handshake 2.0
  • Sending emails to contacts for which the post’s content would be of interest
  • Including a link to the post in their email signatures (Example: “Recent post: http://handshake20arc.wpengine.com/xxxx.html”) 
  • Sending a link to the post in an email newsletter
  • Acknowledging Twitter followers who “retweet” the post, commenting on Facebook fans’ comments, and interacting with others who interact with the content in other social media and social networking channels
  • Following up on comments by others on posts to begin to engage with those interested in the content in the hopes of building a following and audience for future posts
  • Participating in conversations on other posts
  • Sharing posts by others to generally share news on the site

We post Twitter updates on Handshake 2.0’s Twitter account the morning posts appear using the URL shortener bit.ly.  Feel free to retweet our update and use our bit.ly or your own for tracking purposes.  Writing original, custom tweets of your own helps extend the reach of the post. If your original tweet works for Handshake 2.0, we’ll retweet your update.  You do not, of course, have to include @handshake20 in your Twitter update.  If we seem to have missed a retweet, please send your tweet to us in an email.


Here are the top 5 of the top 10 traffic-producing posts on Handshake 2.0 from January 1, 2009 – December 10, 2009, according to Google Analytics, and here are the top 10 posts and the top 10 categories.


For generating Unique Views, A Formula for Business Results Using Twitter.pdf may be of value, as may Elements of a Call-to-Action Tweet, our Social Media Guide, and posts in our Social Media category.


We work on the honor system with regard to Unique Views, given that the vision is ultimately about sharing great content with great people.


We invite you to visit your post to admire it or to copy the URL to link to it, even more than once.  Other than that, we’d like to let others determine how many Unique Views they would like to give it.

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