A Corporate Video from Coldwell Banker Townside Realtors

In Should My Company Use Online Video Marketing in 2010?, I cited stats and quotes about the increasing corporate use of online video for marketing, advertising and public relations purposes.

One company, Coldwell Banker Townside, REALTORS (R), a client of Handshake 2.0, is already working with the medium.  Kelsey Sarles, Marketing Director, and Caroline Laski, Marketing Assistant at CBTownside, created an online video series on "What makes Coldwell Banker Townside #1 in the New River Valley?", a follow-up to the agency being voted #1 Best Real Estate Agency in the NRV (New River Valley of Virginia) through a poll conducted by the New River Current, a division of The Roanoke Times.

This video features an interview with Mike Eggleston, voted the #1 Best Real Estate Agent in the Best of the NRV poll.  To me, it exemplifies the best kind of corporate video – warm, genuine, authentic, and, well, real.

The Mike Eggleston video is part of a series being unveiled on Coldwell Banker Townside's blog, Keepin' It Real Estate.  The videos can be viewed in Coldwell Banker Townside's YouTube channel.

The results of the Best of the NRV poll are published yearly in Discover.  If you'd like to vote in the new poll, here's the Best of the NRV 2010 poll.

Handshake 2.0 is a fan of The Mike Eggleston Team since one of its team members is Tommy Clapp, the tried, true, and treasured real estate agent of Mr. and Mrs. Handshake 2.0 – one home bought, two homes sold, one home bought, the latter primarily for his and her cats.  Tommy Clapp is a kind supporter of Handshake 2.0 and has been mentioned, quoted and featured on the site.


Coldwell Banker Townside, REALTORS (R) is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  Coldwell Banker Townside, REALTORS (R) strives to be the best online source for real estate listings in Blacksburg, Christiansburg, Roanoke, Salem and all of the  Roanoke Valley and New River Valley.   Experienced agents are available to provide expert real estate advice and quality customer service.  You're invited to view this week's featured properties, learn the latest on CBT's blog, Keepin' It Real Estate, and see more CBT on Handshake 2.0.

Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

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