Social Media Publicity Package – Videos and Handshakes

Blogs, YouTube, Facebook, Twitter!  Who has time to publicize a company online?!

Who can afford not to?…
According to Cisco, “By 2013, the sum of all forms of video (TV, VoD, Internet video, and P2P) will exceed 90 percent of global consumer IP traffic.”

For the business community of the New River Valley of Virginia, Handshake Media, Incorporated has contracted with video producers and created a Social Media Publicity Package for you and your company that will have your social media PR online next month, not next year.
Here’s how it works:  You’re in the attire that best conveys your company’s message at your office or at the New River Valley location of your choice at a time of mutual convenience.  (You can also substitute a representative from your company.)  
A video producer will meet you there and, in a 1 and 1/2 hour session, offer you coaching and direction, and film footage for a series of 2-minute publicity videos for your company. (Making strong eye contact and not breaking your gaze from the camera is the most important thing you can do. If interested, here’s more on that.)

“Whatever type of video you create, make sure it’s short – under two minutes is usually best, but 30 seconds is even better.”

– Patrick Moran, Mashable, 5 Tips for Using Video to Grow Your Business in 2010

From a one-time, 1 1/2 hour filming session with you, the video producer will create 4 two-minute videos.

What you’ll receive in the Social Media Publicity Package:

  • Within one month after the filming, four 2-minute videos uploaded to Handshake 2.0’s YouTube channel.
  • Upon Handshake 2.0’s editorial review, 4 blog posts on Handshake 2.0, spaced a week or more apart, each featuring one of your 4 videos, a one-sentence introduction, and a search engine-friendly, keyword-rich company description.
  • Publicity of each Handshake 2.0 post on Handshake 2.0’s Facebook page.
  • Publicity of each Handshake 2.0 post through Handshake 2.0’s Twitter account.
  • A list of suggestions on how you and your company members can further publicize your YouTube series.

Not included:

  • Post-production video editing or changes. Videos are delivered “as is.”
  • Video uploading to a channel other than Handshake 2.0’s. Please see our FAQs below for more information.

Blog, YouTube, Facebook, Twitter.  Done.
Total cost:  $500
We offer secure, online payment by credit card.

Before you purchase, please read the Frequently Asked Questions – FAQs – below, our site’s terms of use, and the Handshake Media, Incorporated Appearance Release, reproduced below, which we will ask you to sign before filming begins.

Buy a Social Media Publicity Package for $500
Upon your purchase, we’ll contact you for dates that would work for you and we’ll arrange the details. Soon, you’ll be shaking hands with a video producer – and extending a social media handshake online!

Additional information:

One of our video producers, Jarred Foresman and Blacksburg Media, created the corporate video Handshake for Handshake Media, Incorporated.  In association with Blue Ocean Marketing and Consulting, Jarred Foresman produced New River Valley of Virginia and VT KnowledgeWorks Entrepreneurship Summit.  As our client, we’ve featured Blacksburg Media in our Company Index.

Here’s more about what we’re doing and why with videos and social media.  It features a video by Blacksburg Media for Handshake Media’s founder, Anne Clelland. Corporate videos can have many uses and purposes. The intent of this video is to invite other companies to join Handshake Media in sponsoring the New River Valley Triathlon, a charity fund-raising event.

As you may know, in a social media publicity strategy, number and caliber of links in influence search engine ranking.  That’s one reason we include, upon editorial review and acceptance, posts of your videos on Handshake 2.0.

Please contact us if you need more information. To get on the production schedule now, click Buy a Social Media Publicity Package. We look forward to working with you.


Frequently Asked Questions

Why can’t I edit or request changes to the videos before you post them on Handshake 2.0?

We’ve value-priced our social media and PR expertise in our Social Media Publicity Package to create optimum value for you.  Video production can become labor intensive – and, therefore, expensive – when videos are lengthy and require edits.  We’re confident you’ll be satisfied with the videos we create for you. 

We can allow you to view each video prior to posting to ensure that it does not contain fraudulent, materially inaccurate, obscene or confidential information, but cannot make changes for other reasons (i.e., taste, preference or new information) without additional charge and possible delay.  In the unlikely event you are unhappy with the video, we will not post the video and can offer you a refund, based upon the number of videos that have been satisfactorily posted to that point. In addition, at any time after posting you wish us to remove the video, we can remove it from Handshake 2.0’s YouTube Channel, but see below regarding cached copies and other versions that may be retained on the Internet.

Why can’t you upload the videos to my company’s YouTube channel rather than Handshake 2.0’s?

For clients of Handshake Media, Incorporated’s full social media services, we can upload the videos to your company’s channel.  For those who take one-time or multi-time advantage of our Social Media Publicity Package, access to your YouTube channel becomes problematic.  We need to know your YouTube channel’s user name and password to do the uploads.  Since YouTube is a Google property, the YouTube user name and password frequently are associated with other Google services such as Google Analytics and Google Docs. Due to the mission critical nature of that information, to both protect the privacy of your information and to protect us from potential liability for such access, we only access and manage YouTube channels for our full service clients.

Who owns the videos you create for us?  We paid you to create them, but they’re on Handshake 2.0’s YouTube Channel.  How does that work?

Your company owns the content in the videos, with a license to us to place and show them as provided in the package.  In addition, we and our licensees may use the videos or excerpts thereof for other purposes online or in other media, for example as illustrations of our work in marketing, demonstrations or highlights of our capabilities and clients. 

Given that YouTube videos are 1) globally accessible on the YouTube site, 2) each video possesses a unique URL and link that can be forwarded by email or linked to text on a site, and 3) each can even be embedded directly into a site, who really owns any YouTube video?  All of us can all use them in any way we want whenever we want.

Do I have the right to remove our videos?  Do you?

Upon written notification from you, we will remove your video from Handshake 2.0’s YouTube Channel within 7 days of receipt.  However the video may be cached on servers and available for some time even after we remove it.  Additionally, copies of the video may have been made and published elsewhere throughout the Internet, and we are not responsible for removing or seeking the removal of all such copies.  If we have incorporated your videos or excerpts thereof into other materials which would require extensive editing or additional in order to remove or reproduce the materials without your video, we may continue using such materials, although we will not use your video or excerpts thereof in future versions of the materials.

All videos and other materials are subject to the general terms and conditions of our website, which means that we may also remove a video if we find it to be offensive, misleading or infringing on another person’s rights, among other things.  If this is caused by us, we will either refund a pro rata portion of your purchase price or arrange to appropriately edit or create a replacement video.

Appearance Release
Handshake Media, Incorporated

I, ____________________________________________, grant Handshake Media, Incorporated (“Handshake”) the irrevocable permanent permission to publish, distribute, modify and otherwise use the video and/or still images of myself, audio recordings of myself, excerpts thereof, in whole or in part (any of the foregoing, the “images”) and for any length of time, on websites, reports or newsletters, marketing materials, presentations or any other use in any other form without royalty, license fees or other compensation.  I understand that the images may be used, alone or in conjunction with other images, for purposes of video promotions for my company as well as other uses Handshake may determine appropriate, such as informational content, illustrative or marketing, or other purposes and may be licensed to others.  Handshake and its licensees have full discretion in the editing, excerpting, method of presentation and other use of the images.  I will hold harmless and indemnify Handshake, its owners, directors, officers, employees and other agents for claims arising out of the use and publication of the images as provided above, including claims that information or likeness I present is inaccurate or misleading, slanderous or libelous, tortious revelation of private facts, or otherwise infringes on another person’s copyright or likeness.

Release for Individual over 18

I have read and fully understand the contents of this release. I declare that I am over the age of 18 years, and am fully competent to sign this release on my own behalf.

Signature: _________________________________________________ Date____________
Printed Name: _____________________________________________________________

Release for Parent/Guardian of Minor Child

I state that I am the parent or legal guardian of the above named minor child, and have legal authority to sign this release on his/her behalf. I have read and fully understand the contents of this release, and consent to the use of the images on behalf of the child and as his or her guardian.

Parent/Legal Guardian Signature: ___________________________________________ Date__________
Parent/Legal Guardian Printed Name: ______________________________________________________

The Handshake Video
Triathlon Coach Anne Jones Thompson - Born to Coach