The Personality of the Brand

"People do business with people."
– Ann Handley

And frequently seal the deal with a handshake.

Ann Handley heads Marketing Profs, founded by a professor, joined by marketing professionals, to discover best practices.  She mentions Frank Eliason, a.k.a. Comcast's Twitter Man and ComcastFrank.

Ironically, a professor brought this video to my attention.  I share it with you in case it may be of interest.


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