The Business of Triathlon

From Handshake 2.0:

The 2010 Virginia Triathlon Series schedule was posted today, December 1, 2009.  The first sprint triathlon with a pool swim in Southwest Virginia, the New River Valley Triathlon will be held on July 11, 2010. A charity fund-raising event, the 2010 beneficiary will be the Mental Health Association of the New River Valley. (Update:  The event was cancelled and is planned for the future.)

How nice that people will do a healthy swim, bike, and run for a good cause.  But Handshake 2.0 is a business news site.  How is this business news?

Set Up Events, the largest triathlon production company in the U.S. – with whom the New River Valley Triathlon has contracted to put on its event - has a very, very interesting all-biz presentation (.pdf) about who does triathlons and how many do them.  "The Coveted Triathlete Demo," page 13, may be of particular interest.

We asked writer Preeti Singh to tell us more about the business of triathlon.

From Preeti Singh:

*Every year Clearwater, Florida hosts the Foster Grant Ironman Championship, which, according to, brings in millions of dollars to the local economy.

*The second largest triathlon in the nation is the St. Anthony’s Triathlon, which means huge money for hotels, restaurants and shops in the Tampa Bay Area. The previous year saw the triathlon bringing in more than $4 million to the St.Petersburg-Clearwater area.

*According to StarNews, the Beach2Battleship Triathlon at Wilmington, NC brings roughly $2.5 million into the local economy every year.

*More than $1.4 million is expected to be brought into the local economy in the Syracuse, New York area. “When a triathlete comes to town, they come to town with their families, not just themselves. So not only will you get one head in a bed, you get three or four people, which is what we're all about," said Katie Neilsen of the Syracuse Convention and Visitors Bureau. In the Lakes region, New Hampshire, the Timberman Triathlon Festival brings in over $5 million to the local economy.

The USA Triathlon, the sport's sanctioning authority, has a membership of more than 125,000.


Preeti Singh is a freelance creative/content writer with 15 years writing experience and a zest to live life to the fullest.  Based in Chandigarh, India, she can be reached at


Handshake 2.0 is a contributor to the New River Valley Triathlon. Feel free to learn about sponsoring the New River Valley Triathlon.

New River Valley Triathlon, Virginia

SmartCollegeVisit's Social Media Launch - A Case Study Begins
Protect Your Important Documents With Dropbox

Speak Your Mind