Social Media Guide

Handshake 2.0 showcases best practices in the business use of social media.  For the latest updates, we are now collecting best practices posts in our Social Media category and invite you to visit that list.


Prior to establishing our cateogry, we covered the business use of social media extensively.  Here are highlights:


Social Media


Populating the Top of the Sales Funnel Through Social Media
How Much Do I Believe in the Value of Social Media for Businesses?  This Much.
The Social Media Skateboard to Business Success
A Regional Social Media Initiative – How It Looks and Works
Social Media Use Drives Traffic to B2B Companies in Specialty Niches
Social Media Authenticity Policy
FTC Truth-in-Advertising Revisions – The Areas to Watch


Blogs


Anatomy of a Blog Post
Blog Post Content – No Secrets Are Hid
Definition of a Handshake 2.0 Blog Post
How to Publicize a Blog Post on Handshake 2.0
Every Regional Business Blogging
Web Site + Blog
Blog A+
It’s Really All About the Blog Post


Twitter


A Formula for Business Results Using Twitter(.pdf)
My 140-Character Day
Elements of a Call-to-Action Tweet
Journalism 140:  The Creative Twitter Challenge
From “Follow” to “Follow Up” – Using Twitter in Business
Twitter for Business


Facebook


I See Your Company’s Facebook Page
Avoiding Mistakes on a Company’s Facebook Fan Page
Seizing Your Slice of the Facebook Pie
Face It – You Need to Be on Facebook


LinkedIn


Demystifying LinkedIn to Promote Your Business


YouTube


Marketing on YouTube: A Double-Edged Sword


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Handshake 2.0 specializes in social media services for businesses.

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