Building a B2B Social Media Presence

Handshake 2.0 asked Christina Motley - who seeks a full-time marketing, communications, and public relations position - to show us what she can do to express a corporate message by using Handshake 2.0 as an example.  We were impressed with the industry knowledge she brought to the challenge, how quickly she "got" what we are doing, and how directly and warmly she showcased our services.  Her fine work follows.


Six out of 10 businesses, according to American Business Media, do not use true Web 2.0 and/or social media tactics such as creating a social media presence, commenting on blogs, or posting content to third party sites to get their messages out. 

Click to find out how to get on Handshake 2.0. Handshake 2.0 - a business-to-business (B2B) social media channel that reaches worldwide business leaders, owners, employees, partners and entrepreneurs daily by providing unique and relevant content -  wants to make it easy for you to engage in social media, share your insights, and provide user-generated content. By participating, you will generate leads, build brand awareness, expand market reach, create new referrals and, ultimately, drive sales.

Here are a few best practices to get started:

In most cases, business owners don’t have time to engage extensively and need people who live in social media all day, every day. Handshake 2.0 can be that valuable business partner.


For Handshake 2.0, Christina Motley has written about the related subjects of using LinkedIn to promote a business and how to publicize a blog post.

Christina Motley is an award-winning marketing and communications professional and writer. She is currently writing for Handshake 2.0, City Magazine and the Blue Ridge Business Journal. You're invited to follow her on Twitter @christinamotley and view her résumé (.pdf).

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