The Social Media Skateboard to Business Success

The Social Media Skateboard to Business Success As my son and I approached the Blacksburg Skate Park, he craned his neck to see who was skateboarding and if he knew anybody. Then he exclaimed, “Hey, that guy's on YouTube!” The skater-boy was instantly catapulted from a local kid to Rock Star. “He's good,” my son added.

I watched while my son donned pads and helmet and headed over to join the small crowd of 10 or so boys ranging in ages that spanned elementary school to high school. A small group of teen girls sat under the shelter talking while the guys took their falls in their attempts to defy Newton's laws of motion over and over again. Amidst the falls and the sounds of spinning wheels grinding across steel rails and concrete, I could not help but think that a business which has not yet embraced the power of YouTube should definitely give this medium serious consideration.

From a business perspective, YouTube worked to enhance the image <brand> of  the Blacksburg skater-boy. My son <the consumer> found a resource <through social media> that appealed to his interest in skateboarders <the market>. Because the skater is good at what he does <as demonstrated in the video>, the consumer sees him as an expert and a trusted source of information. And, not only that, the subject was recognized because the medium <YouTube> increased the awareness of his brand.

One can learn many lessons at the skate park.  That my son is learning to stay on his feet is certainly a good one.

From Anne Clelland, founder of Handshake 2.0:

And to me, this story is not only about the brand.  Or the medium by which the brand was conveyed.  Kelly's son said the equivalent of, "I know him!"

It's still who you know.  The medium is simply the means to knowing and being known.  YouTube, and other social media channels, offer multiple ways to get known.  If social media channels are used with best practices, they work a synthesis of  trust-engendering, risk-reducing, deal-enhancing "who you know" + who you are + publicity of people, products, services and companies.  And that can launch us to our feet to shake hands on deals.


Photo credit: Z. Kelly Queijo

Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0.

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  1. This reminds me of this time when I was 15 and skateboarding. I tried to do a trick of a picnic table, the board went straight down and I landed on top of it. Let me tell you this was the worst bruise I have ever had in my entire life. LOL

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