Social Media Guide

In the fifteen months since our launch on July 28, 2008, in addition to showcasing entrepreneurs, company founders, and business thought leaders on Handshake 2.0, we've showcased best practices in the business use of social media for our viewers.

Here are some highlights we hope will be of value to you:

Social Media

Populating the Top of the Sales Funnel Through Social Media
How Much Do I Believe in the Value of Social Media for Businesses?  This Much.
The Social Media Skateboard to Business Success
A Regional Social Media Initiative – How It Looks and Works
Social Media Use Drives Traffic to B2B Companies in Specialty Niches
Social Media Authenticity Policy
FTC Truth-in-Advertising Revisions – The Areas to Watch


Anatomy of a Blog Post
Blog Post Content – No Secrets Are Hid
Definition of a Handshake 2.0 Blog Post
How to Publicize a Blog Post on Handshake 2.0
Every Regional Business Blogging
Web Site + Blog
Blog A+
It's Really All About the Blog Post


A Formula for Business Results Using Twitter(.pdf)
My 140-Character Day
Elements of a Call-to-Action Tweet
Journalism 140:  The Creative Twitter Challenge
From "Follow" to "Follow Up" – Using Twitter in Business
Twitter for Business


I See Your Company's Facebook Page
Avoiding Mistakes on a Company's Facebook Fan Page
Seizing Your Slice of the Facebook Pie
Face It – You Need to Be on Facebook


Demystifying LinkedIn to Promote Your Business


Marketing on YouTube: A Double-Edged Sword


Handshake 2.0 specializes in social media services for businesses.

My 140-Character Day

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