Regional Economy, Developed

On Handshake 2.0? Let's see... One of the reasons I started Handshake Media, Incorporated, a digital public relations agency and the parent company of Handshake 2.0, was to participate in regional and global economic development.  A company’s unknown products or services are less likely to sell than their known ones.  My company’s efforts on behalf of a company gain it publicity.  The company gets noticed and known online. 

My premise remains that the greatest inhibitor to doing business is risk, that trust decreases risk, and that trust is increased by knowing the people with whom we do business.  Shaking hands in-person - Handshake 1.0s – with over 6 billion on the planet is impossible.  Hence Handshake 2.0 and its focus on people, companies, and how to know and be known online.  Hence “It’s still who you know.” 

“I’m thinking of doing business with that company.  Let’s see if it's on Handshake 2.0.”

Knowing and being known on Handshake 2.0 increases trust, which decreases risk, which increases the likelihood of handshakes on deals.

Thus, businesses get more deals, more revenue, create jobs, hire people, pay wages.  Those wages are spent in the local and global economy.

Regional economy, developed.

That is my hope and, to that hope, I am giving my very best effort.


In Handshake 2.0's Building a Region series on rural regional economic development, are we asking the right questions?  What are better questions?  What are the answers to those better questions?  We welcome guests posts and comments.  With a guest post or an idea for one, please email us at [email protected].

Writing for Handshake 2.0
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