How to Publicize a Blog Post on Handshake 2.0

From Christina Motley:
A blog post I wrote for Handshake 2.0 entitled The Not So Simple Truth about Online Résumé Scanners appeared on the site on October 19, 2009, 7:00 AM EST.  As you can see from the attached screenshot from Google Analytics, in 24 hours, the post had 180 unique views.  That means that 180 people who may not have known me, or may not have known what I know, now do.
Traffic from a single blog post on Handshake 2.0 While Handshake 2.0 publicizes blog posts through many social media channels on its own, I've heard from the founder, Anne Clelland, that my post is one of the top one-day performers in the site's history.
I'm delighted that the site's audience found my post of value.  I will tell you that I helped them find it by adding to Handshake 2.0's publicity efforts by doing some publicity of my own.  In the name of enlightened self-interest, I:

  • Tweeted it on Twitter.
  • Posted it on the wall of my personal Facebook page.
  • Updated my LinkedIn status.
  • Sent a separate email to others in my network encouraging them to view it, subscribe to Handshake 2.0, and to share it with others.
  • Left thank you follow-up comments on the post for comments received.
  • Replied to questions posted on Handshake 2.0, specifically to my blog post.
  • Posted the link and topic as a discussion for all my LinkedIn groups (IABC, PRSA, Marketing Communications, Social Media, etc.)

My efforts helped get me and my work known through Handshake 2.0.  And it's still who you know.


From Handshake 2.0:  The record for the top one-day performance for traffic is held by Z. Kelly Queijo for Clicking Back Through the Years – Most Wired Town in America.  The post that has received the most traffic over the site's 16-month history is Blacksburg Makes the List – Lots of Them, also by Z. Kelly Queijo.


Christina Motley is an award-winning marketing and communications professional and writer. She is currently writing for Handshake 2.0, City Magazine and the Blue Ridge Business Journal. You're invited to follow her on Twitter @christinamotley.

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  1. Now, that’s what I like about Christina. She knows how to connect the dots. I’ve always admired this aspect of her work in the award-winning marketing campaigns she has developed. I know, as well as she does, that when you’re unemployed (or newly freelancing as we writers put it), you have a stake in promoting your good work. That’s why it’s important to get your work placed on publishing sites that double your effort on Twitter, LinkedIn, Facebook, subscriptions and other networks. Christina is smart to write for Handshake 2.0 and to use her well-honed marketing channels to promote her good work. I have no doubt that this will lead to more good things for Christina (and Handshake 2.0).

  2. Kelly,
    Thanks for the delightful feedback and for making the connection for me with Handshake 2.0.

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