Elements of a Call-to-ActionTweet

In the class I taught for the YMCA at Virginia Tech on how to use social media in business (Social Networking For Businesses: Tweaking and Tweeting the Social Media Marketing Mix), the question that came up over and over was how to use to Twitter to drive traffic (foot-traffic/people, not clicks) to events in specific locations.

As with other forms of direct marketing, there’s a formula for success. This Twitter update – termed a “tweet” – posted by @getolympus contains all the elements a “call-to-action” tweet requires.


Related Tweets posted by @getolympus helped to create more buzz and get more followers (highlights are mine):

Giving away two Olympus E-P1’s between now & 10/23/09, but you’ll need to follow @getolympus to know how to win! #ep1

Tell your friends! Giving away two Olympus E-P1’s between now & 10/23/09, but you’ll need to follow @getolympus to know how to win! #ep1

If u are in NYC this Thurs we’ll to be demoing the E-P1 & partying at the free #gdgtnyc launch party! Sign up here: http://tr.im/gdgtnyc

Twitter is free and easy enough to use that you can experiment with, and track, the number of tweets, style of wording, frequency of posts, and timing between posts to track which one or ones generate the best results. Who knows? Maybe you’ll end up with something worth tweeting about!


Note from Handshake 2.0:  A Formula for Business Results Using Twitter (.pdf), a white paper from Handshake 2.0, may be of interest.


Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0. You’re invited to follow her on Twitter at @zkellyq.  As a blogger, she received an Olympus Stylus Tough 6000 on loan to test.

Graphic by  Z. Kelly Queijo

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  1. Love how you’ve dissected this for best practices. Great explanation and graphic! Thank you so much!

  2. Kelly,

    This is a perfect post for anyone who wants to use twitter for measurable results. Thank you for sharing. I hope that lots of people use it.


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