Providing Coaching to Women Worldwide

From Christina Motley:

Coaching, a 20-year-old concept that really began taking off over the last decade, is a fast-growing industry with an estimated 40,000-50,000 coaches generating a global revenue of $1.5 billion (pdf) . 

The International Coach Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

Coaches Console A Roanoke, Virginia-based Software-as-as-Service (SaaS) company, Interface Advantage Systems, Inc.,  developed a unique cloud computing software – Coaches Console- that allows coaches to focus on their practices and let technology manage the backend office needs (calendar, billing, communications and marketing) required to operate profitable businesses.

Coaches’ clients also utilize the software to increase their accountability. Coaches Console is a unique Customer Relationship Management (CRM) concept that is catching on, serving 600 coaches in 17 countries since its 2002 launch. Just this year, a competitor, Coach Accountable, has entered the marketplace. The only other coaching CRM software is Client Compass, a long standing desktop-based solution from Wiley.

As part of a global trend, (.pdf) corporations provide coaching to employees to develop their leadership pipeline and increase employee retention. ICF reports (.pdf) that “93% of managers believe coaching should be available to all employees.”

"My vision," said Kate Steinbacher, co-founder of Coaches Console's parent company, Interface Advantage Systems, Inc., "is to provide coaching to women worldwide.”


Christina Motley is an award-winning marketing and communications professional and writer. She is currently writing for Handshake 2.0, City Magazine and the Blue Ridge Business Journal. You're invited to follow her on Twitter @christinamotley.

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