Traffic of Many, Audience of One

Anne Giles Clelland, Side Splitters Comedy Club, Tampa, Florida, 2006 I use Google Analytics, TypePad's internal statistics,'s monthly reports, and occasionally Alexa to track my sites' traffic.  The reports all differ.  I have little certainty about what traffic statistics are or what they mean.
And no matter what I might report about Google or TypePad stats for site traffic, the industry standard for public viewing is probably, maybe Alexa second, so those are where everyone goes to draw their own conclusions anyway.

Patricia Handschiegel, entrepreneur and writer for The Huffington Post, differentiates between a site's traffic and its audience.  Traffic glances at the billboard as it passes the theater.  Audience buys a ticket and takes a seat.  To quote Handscheigel, "…audience is where the value is."

But, as Z. Kelly Queijo puts it about even a small amount of traffic, "You don't know who read or clicked or forwarded or talked about this with others."

I can’t remember where I read that a blog's value is determined by who reads it, not by how many.  

Wouldn't anyone on this list be an audience of stadium-filling proportions if his or her single-traffic-statistics-tallying-click indicated what one wrote was of value?

  1. Barack Obama
  2. Dalai Lama
  3. Oprah Winfrey
  4. John Updike (I know he’s gone, but I heard him speak.  What a man of thought and letters!)
  5. Hillary Clinton
  6. Stephen Hawking
  7. Mark Warner
  8. Katharine Jefferts Schori
  9. One's sibling
  10. One's beloved
  11. You 

Photo credit:  Jan Williams

Today's Eclipse - Black Box Merlot
Friends or Family? Pick One. Only One.


  1. Jan Williams says:

    Your audience should know the significance of your brick-wall photograph, but the story is yours to tell. I was so proud of you behind that microphone. =)

  2. Jan, that experience is on the list of highlights of my life. I had no idea you were taking photos and I treasure that you were there and that you captured it for me to savor over and over again. Thank you very, very much.

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