First Lessons and First Tweets in Social Media

"Kathy Ireland is following you?!"

This was one of the questions asked by a student in the short-course on social media I'm teaching for the YMCA at Virginia Tech. "Social Networking For Businesses: Tweaking and Tweeting the Social Media Marketing Mix" targets newcomers to social media who are interested in learning how to promote their businesses using LinkedIn, Twitter and Facebook.

The folks enrolled in my class are from their respective companies' public relations, marketing, and advertising departments. Their reason for taking the class: targeting audiences in specific regions of the U.S.

Learning how Twitter can help them meet this goal was a big hit with the class:

You mean we can put up messages about daily specials on Twitter?  Yes.
You mean we can communicate with our customers using Twitter?  Yes.
You mean we can respond to customers' concerns using Twitter?  Yes.

A first tweet from Twitter

A first tweet from a member of Z. Kelly Queijo's Social Networking for Business class

The question about Kathy Ireland showed me that someone was on the verge of a true"'Aha!' moment" regarding the greater scope of the Twitter universe. As that revelation unfolded, I explained that I write for Handshake 2.0, who has a client (@furnishweb), who develops software for the home furnishings industry. Through Twitter connections, tweets, retweets, and articles I've written, my direct connection to @furnishweb landed Kathy Ireland, home furnishings entrepreneur, as a follower. "Aha! "The power of Twitter revealed!

Other discoveries included seeing who from other divisions of the larger corporations are already using Twitter to reach their geographic markets, taking note of the opportunities to build a network of followers, the ability to message one another, and, quite frankly, the fun of learning something new. We're all looking forward to the next class when we friend Facebook for business.


Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0. You're invited to follow her on Twitter at @zkellyq.

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