Thank You and a Follow-Up

From Anne Clelland, founder of Handshake 2.0:


Thank you very much for your interest in creating content for Handshake 2.0.


Since posting the position on craigslist, and having the position kindly listed by Writing Jobs for Web and Print, we have received many applications. 


I handle personally the contracting of writers and content creators for Handshake 2.0.


I would like to be as clear as possible about what we seek and about what we do not.


We seek content.


We seek great content, not good content. 


We seek original content, not content that has been pieced together from other sources.


We seek content that’s supported by authoritative, credible sources, published in the past year, to which the text is linked.


We seek blog posts so carefully crafted that they approach, and may be, literary art.


We seek writers who are creating a body of work online, or, alternately, a portfolio of work online.  Each piece created, then, is an addition to the writer’s complete works.


We seek writing that engages readers, attracts and builds an audience, and weaves in sufficient specificity and keyword selection to be useful to search engine users.  We welcome, and are grateful for, a large volume of traffic, but only if it results from a perception of value, not from keyword manipulation.


What do I have a lot of?  Vision, passion, energy, skill.


What do I have little of?  Time.


That’s why I’ve written the Writers’ Guidelines and a Definition of a Handshake 2.0 Blog Post.


If you haven’t read them, I can understand that.  They’re lengthy and detailed and it’s cost-inefficient for you to do so if you are widely seeking automated content generation opportunities.


If you haven’t read them, though, and can’t or haven’t or won’t follow them, you and Handshake 2.0 are not a fit.


Since Handshake 2.0 has very particular requirements, if you haven’t submitted a Handshake 2.0-ready sample, I can’t assess from your résumé or writing samples whether or not you can write or create content for our site.


I understand some sites ask for a sample, then use it as their own without paying you or giving you a byline.  I find that unethical, even cruel.


I understand that writing a particular piece for a particular site and not having it accepted is a risk.  You may not be paid for your time.


I would like to invite you to write a piece of general enough value to be useful to you to market elsewhere, or to post on your own site as an example of your work, and still be of specific value to Handshake 2.0.


If it’s right for us, I’ll ask for an original image. Then I’ll pay for the piece and ask for more.


We are a business news site.  In our content, we want art and craft about business.  We seek never-before-seen and never-before-read content about business.


You, because you are unique, are ideally equipped to create that for us.


If this is the content you want to create, please review the job description and send a piece for consideration to me personally at Handshake 2.0, [email protected].


Again, thank you for your interest.

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