Doing Business with India Means Sometimes Shaking Hands

From Preeti Singh:

Doing business in India means sometimes not shaking hands. With the Indian economy blooming in the last few years, diverse opportunities, lucrative careers and a comprehensive market are awaiting U.S companies who can find a strong foothold here.

As India is globalizing and making its enterprising presence felt in the global arena, its requirements for the best services and quality products in major fields like health, infrastructure, and transport are constantly on the rise. Under such promising circumstances, doing business in India can be truly profitable. However, the following are recommended for prospective partnerships:

Understand cultural differences.  Unlike the Western Culture, the Indian culture is defined by various beliefs which form the foundation of successful business partnerships. One has to understand  and respect the Indian dogmas and traditions and adapt to them to make a business successful. For example, never shake hands with an Indian woman until she herself does so, since that may be considered rude.  Certain business rules maybe applicable in the West but are simply unheard of in India!

Promote personal interaction.  Organising personal meetings instead of telecommunication is extremely important as most Indian businesses believe in creating long-term personal relationships. They often think from the heart instead of only in terms of monetary gains.

Target the local level.  It is recommended for the U.S companies to target India at the local level. India being so large and diversified, the local market can be tapped initially before expanding into the major metropolitan areas.  Employing many agents in multiple cities will help giving important information for the business to hatch and spread its wings.

With the accelerating economic growth of India, the next few years can see a potential market which will make India a most sought-after nation. Simply, acceptance and adaptation are the keys to doing successful business in India.


Preeti Singh is a freelance creative/content writer with 15 years writing experience and a zest to live life to the fullest.  Based in Chandigarh, India, she can be reached at

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