How Much Do I Believe in the Value of Social Media for Businesses? This Much.

From Anne Clelland:

Why did I apply for a six-month position to promote a niche industry in another state via social media? 

To do it there. To come back and do it here.

In a brilliant social media marketing campaign that a) brought such traffic to their site that if they weren’t hosted by a cloud computing company, they are now, and b) undoubtedly resulted in national, even international branding of a single, family-owned business, Murphy-Goode Winery offered A Really Goode Job – six months, $10K per month, “…for someone (maybe you) who really knows how to use Web 2.0 and Facebook and blogs and social media and YouTube and all sorts of good stuff like that – to tell the world about our wines and the place where we live: the Sonoma County Wine Country.”

I was one of 925 applicants, the top 50 were announced today, and I am not among them.

I’m good, even goode, with it.  I was born in Virginia, spent most of my childhood and young adulthood in Virginia, then lived in Tampa, Florida for over 20 years.  I returned to Virginia in 2006.  I’ve started a company here to promote niche industries in this state via social media.

You know why else I applied?  To walk the talk.  I believe the use of social media by businesses can result in regional economic development.  By many businesses, social media is considered new, unproven, and risky.  It requires stepping forth as people, not just as a corporate entities, and that can feel uncomfortable.

Okay, fine. I’ve gone first.  The application required a 60-second video.  Think this was easy?  Nope.  Think I think this is important for my company and for yours?

I was willing to bet six months of my life on it.


I showed up at the home of Z. Kelly Queijo, got out of my car, and said, “Will you take a video of me?”

“Sure,” she said. 

I treasure ZKQ.

We did 1/2 of one take, then this take.  So the video above is take number two.  Here’s the video on the Murphy-Goode site.

Upon viewing the video, I hope you say, “Gee, look at Anne.  She really put it out there.  And she thinks that’s a good video?  I thought I could never do anything like that but… Hmm…  I think we can do better…  Hey!  You know what we could do is…”

Please do better!  Then, let’s put it on Handshake 2.0!  Let’s “tell the world” about you and “the place where we live.”


And when you follow this link to the increase in Murphy-Goode’s site traffic as a result of its social media campaign, I hope you start dreaming up a social media campaign of your own.


For more ideas about the use of social media for economic development, we’ve offered Regional Economic Development – A Summary and Synthesis.  You’re invited to scroll through more posts in our Regional Economic Development category as well.

The Social Media Informant: Information Freedom or The Ultimate Rumor Mill?
The Oprah-Scoble-HARO-You-Name-It Effect


  1. Another southwest Virginia resident applied for the Murphy-Goode position, Rachel Hise.

    I respect her initiative. Here’s news coverage from

  2. Until Murphy-Goode launched this innovative, social media-fired PR campaign, I had never heard of this winery. But then, I’m not a wine connoisseur. However, I do know a thing or two about PR, marketing and social media. Therefore, I tip my hat and raise my glass to Murphy-Goode in a toast to their success today and great expectations of what’s to come. And a toast to you, Anne, for giving it a shot and for your passion for creativity, social media, and living your life fully.

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