Cloud Computing – Just Draw Me a Picture

We began our series on the business of cloud computing, "Handshake 2.0 Takes on the Cloud," with this imperative:

"Tell me what I need to know about The Cloud in terms I can understand and that I can do something about – or not – for my business, for my customers, and for the greater good." 

Our series addresses those issues and more.  At the end of this post, we've compiled the links to all posts in the series.  To close, we quote John Keats:

"'Beauty is truth, truth beauty,' – that is all ye know on earth, and all ye need to know."

We offer the following images in hopes that, about cloud computing, they are "all ye need to know."


A vision of cloud computing from Handshake 2.0

Cloud Computing
The cloud allocates just enough computing power
for you to do what you want to do.

A vision of cloud hosting from Handshake 2.0

Cloud Hosting
Hosting in the cloud gives you more power for heavy traffic
and lower costs for light traffic, all dynamically adjusted.

A vision of Software-as-a-Service, SaaS, from Handshake 2.0

Instead of running on your computer, Software-as-Service (SaaS)
applications run in the cloud, taking instructions from your computer,
then sending the results as output to your computer.
What you wanted to do is done.


Our Handshake 2.0 series on cloud computing ran June 12-June 22, 2009.  We've compiled links to the entire series here, each opening in a new window:

Handshake 2.0 Takes on The Cloud - a series on the business of cloud computing Handshake 2.0 Takes on The Cloud - Introduction
Welcome to The Cloud - The Cloud Computing Story
The Cloud I Want - How The Cloud can serve the greater good
Cloud Computing for Small Businesses: More With Less
The Benefit of The Cloud for Businesses: Pay-for-Use
The Cloud is Everywhere and Nowhere at the Same Time
The Cloud:  Immediate, Scalable, Billed by the Hour
The Cloud Can Offer Small Companies an Advantage Over Large Companies
The Cloud:  Bring on the Bursts and the Limitless Software Choices
Cloud Computing – Just Draw Me a Picture – Conclusion (this post)

For contributing their expertise to this series, we thank Cameron Nouri of RackspaceDavid Catalano of ModeaJim Schweitzer of Vision Point Systems, Rob La Gesse of Rackspace, Barry Welch of Internet Databases, and Calvin Ribbens and Osman Balci, Computer Science at Virginia Tech.

Thanks to Alex Edelman for providing context for the series in Welcome to The Cloud, The Cloud I Want, and sketches and captions for the images, Kelsey Jade Sarles, graphic artist, for the series logo and the final images above, and Catherine Fong for her research.

Rackspace Tech Showcase - Lorem Ipsum, Inc.
The Cloud: Bring on the Bursts and the Limitless Software Choices


  1. Thanks to Catherine Fong for adding this quote to our series from Annie Huynh of

    I thought you would find this short video about Cloud Computing interesting.

    What is Cloud Computing?

    Businesses are running all kinds of apps in the Cloud these days, like CRM, HR, accounting and custom built apps.

    With Cloud apps, you can be up and running in a few days, which is unheard of with traditional business software. They cost less, because you don’t need to pay for all of the people, products and facilities to run them. And it turns out, they’re more scalable, more secure and are more reliable than the vast majority of apps out there. has a portfolio of apps that run in the Cloud, like sales force automation, marketing, and customer service and support. We also have a platform that makes it easy for you to build and run custom apps in the Cloud – called

    Annie Huynh
    Corporate Sales
    ahuyn at salesforce dot com

  2. Useful:

    “Cloud Computing Explained in Four Paragraphs”

  3. “What is Cloud Computing?”

    from Rackspace:

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