Sponsoring a Triathlon for Corporate Branding and Regional Development

A look at the events list for the Virginia Triathlon Series shows a race named differently from all the others:  Appalachian Power Smith Mountain Lake Triathlon

On the Subject of Regional Economic Development noted the benefits of hosting a local triathlon for the sake of regional economic development.

Appalachian Power sponsored a high-attendance, well-regarded sprint triathlon, gained the goodwill that rewards sponsors of charity events, and distinguished itself as a corporate brand associated with health and recreation on behalf of its home region.

Corporate sponsorship – including named sponsorship of the event – is available to benefactors of the New River Valley Triathlon 2010 with proceeds benefiting the Mental Health Association of the New River Valley.

New River Valley Triathlon, Virginia

A Fresh Taste of Thai from The Fresh Palate
When Is Self-Promotion Okay?

Speak Your Mind