Olympus Clicks with Social Media and Me

From Z. Kelly Queijo:

I am a social media experiment.

Aren't we all?  Once we engage in social media – create an account on Facebook, LinkedIn, MySpace, or Twitter and open ourselves to communication exchange – we have crossed the threshold into the realm of the social and public datasphere where what we post has the potential to be read, shared, and commented on by anyone who discovers us.

I was recently discovered by the Olympus PR team.  It's kind of scary and yet exciting to find out that I, a blogger in Blacksburg, Virginia, wrote something that caught the eye of someone representing a power-house company like Olympus.

What triggered their response? My blog post, Market to Me, Mother of Kids which I wrote as a reaction to the photographs used on the Olympus web page to promote the Stylus Tough Camera.

While I was greatly impressed that Olympus had made a camera that was shockproof, waterproof, and freezeproof, the image of a guy climbing a glacier was not an image to which I could relate. As a mom who often is witness to the torture kids can inflict on cameras, cellphones and iPods, I felt a more realistic, my-world kind of imagery would make me more likely to want to buy.

Turns out Olympus was of the same mindset and, in one of those unplanned, the planets-must-be aligned-moments in life, the day I wrote my post was also the day the PR team released the first episode of a 10-segment video series for the Stylus Tough. Their rep contacted me by email and sent the link to the video. I watched it, then I wrote about it, and I continued to write my own take on how these videos relate to my life as a mom.

Once the social media door is open, how far in we go is up to us.  I opted to continue to engage, and a dialogue and interview with an Olympus Visionary ensued, as did the promise of a loaner Stylus Tough to test myself. So, stay tuned. This journey is not over. I've just crossed the threshold.

Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0. You can follow her on Twitter, @zkellyq.

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  1. I love it when companies are listening to what people are saying online – looks like Olympus is doing just that.

    Docusign, Runkeeper, and Dunkin’ Donuts are also examples of companies that are listening to their online reputation. Oh, and Zappos … locally, there are a lot of them as well – TORC, Rackspace, RecycleNRV, Koofers, New City Media, The Fresh Palate, NRVLiving …

    Wow, Kelly – looks like you and I are in good company! 🙂

  2. Jeremy, you’re right about the good company. And, thanks to social media, companies have better ways to listen and respond. My story is one of serendipity and key words and a company effectively engaged in social media.
    Thanks for leaving a comment and adding to the dialogue!

  3. Charles says:

    It really is about relationships and Olympus really values feedback from interested journalists and consumers.

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