LinkedIn Profile – Personal URL for your Public Profile

To further establish your online authority and identity, and to contribute to your own “personal brand management” and “profile management” online, we invite you to create a personal URL for your Public Profile on LinkedIn.

As a link to your Public Profile, LinkedIn assigned you a non-distinctive random mix of letters and numbers, something like this:

To change it to a personal URL like this:

Please follow these directions.

Log in to your LinkedIn account.
From the tabs, select Profile > Edit Profile.
Scroll down to Public Profile.
To the right of the listed URL, click [Edit].
To the right your profile, you will see Your current URL. 
Click “Customize your URL” beneath “Your current URL.”
You will see:

Enhance your personal brand by creating a custom URL for your LinkedIn public profile.
If you change your URL, your current custom URL will no longer be valid.

After “” type in the URL of your choice, ideally your first and last names.

After you’ve saved your personal URL, check and click on your public profile.  You may now see numbers at the end of your name.  Edit one more time to delete the numbers.

If you haven’t uploaded a photo, to encourage our business model based on candor and transparency, we highly encourage you to do so.  We also encourage you to make as much “Profile Content” public as you feel comfortable doing.  “It’s still who you know” and the better able people are able to know you, the more likely they are to trust you and want to work with you. 

Thank you!

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