One way to use Handshake 2.0 is to showcase your company. Another way is to use it to showcase your clients.
Instead of giving your clients a logo-emblazoned novelty item as a corporate gift, you can give them a post on Handshake 2.0.
Instead of your company telling what it does, it can show the excellent work it does for its client companies. That not only thanks your client and demonstrates the use of your product or service by your client, but it gets the word out for both of you.
What are more benefits of showcasing your client on Handshake 2.0?
- Search Engine Optimization / Search Engine Marketing (SEO/SEM) value of having inbound links from Handshake 2.0 to your site
- Potential for inbound link help with Google PageRank
- Potential for click-throughs to your site
- PR value of building brand recognition by being displayed on Handshake 2.0
Here’s how it works:
You select current clients who meet specific criteria, perhaps 1) you admire their people, companies, and work, 2) you like the products or services they purchased from you, 3) they like the products or services they purchased from you, and 4) they’re either clients you want to do more business with, or they have contacts or are in industries in which you’d like to do more business.
You send an e-mail to your top clients using your own version of the “Note to Client” below.
When the client accepts your gift, Handshake 2.0 creates a custom blog post about the client and includes at the bottom of the post a keyword-rich description of your company.
“Company ABC, Inc. is proud to showcase Company Alpha, one of the dynamic companies for which it provides results-oriented, custom products and services. Company ABC specializes in x, y, x.”
With regard to both branding and search engines, your company’s association with the keywords in the company description continues to deepen.
When someone uses a search engine to learn about your client, that someone gets the opportunity to read about you, too.
- If your client company tracks traffic, it will likely see a traffic increase to its site from links in the post you gave them on Handshake 2.0. More contacts for your clients? That’s a real corporate gift.
Bottom line: You use online PR to showcase what you do by using online PR to showcase what your clients do.
And every company featured on the site gets a chance to benefit from the “It’s still who you know” connection of being showcased in good company on Handshake 2.0.
Interested? Please contact us.
“Note to Client”
Subject: A Gift from Company ABC, Inc.
We thank you for being one of our finest clients at Company ABC, Inc.
We have hired a digital public relations firm, Handshake Media, Incorporated, to feature some of our top, clients on its business news and public relations site, Handshake 2.0.
You are definitely on our top clients list.
Instead of a calendar or a plaque, we would like to give you an appreciation gift with real value – getting the good word out online about your company’s products and services.
With your permission, we would like to give the go-ahead for a content creator at Handshake 2.0 to contact you about your company. They’ll ask a few questions by e-mail and/or by phone, then write a feature story on you. You and I will both fully approve the content before it’s posted.
Here’s a sample of a client showcase blog post on Handshake 2.0.
We are excited about you as our client and excited about increasing the notice you’re receiving from [fill in the product, service, or process purchased from your company – ex. the custom site we’ve developed for you at Company ABC, Inc.]
If you would like your company’s story featured on Handshake 2.0, please let me know by replying to this e-mail. I’ll forward your permission to proceed to Handshake 2.0.
If you have any questions, please free to contact me, or to get in touch with our contact at Handshake 2.0, Anne Clelland, firstname.lastname@example.org, 540-808-6334.
Again, we are grateful to for your business and are very excited about bringing you the benefits of online PR.
Company ABC, Inc.
Want to get started? Please contact us.