Use Handshake 2.0 for Results

For it to be of value, Handshake 2.0 must be used for results.

First, please answer this question:

What do you want?

Perhaps the results you want are sales for your products, clients for your services, signed employee contracts, funding, tenants, vendors, or partners. 

Then, please answer this question:

How many contacts with these individuals and or entities does it take for you to get what you want? 

Perhaps you measure contact in terms of unique or repeat visits to your Web site.  Perhaps you measure contact via phone calls, e-mails, or meetings.  With your measure, how many contacts does it take for you to get that product sale, that service client, that signed contract?

Use Handshake 2.0 to increase the “how many.”

Increase the “how many” and you increase the frequency with which you get the results you want.

Use Handshake 2.0 for results.


Handshake 2.0 is a blog.  How do I use a blog for results?

Handshake 2.0 is a business blog, composed of a series of blog posts. 

One of the easiest ways to think about business blogs is to see one blog post as one square of screen space on a Web site.  It’s like the space of an ad or an article in a magazine.

This month’s magazine ends up in the recycling bin.  A blog post, at least in Internet time, is forever.  

Two things can happen to that square of screen space on Handshake 2.0.  One thing does happen.

It can be read.
It can be viewed.
It is indexed.

The words can be read, images or videos can be viewed, and search engines do scan it and, using complex formulas termed algorithms, index the words that appeal to them in search results.

The primary use of Handshake 2.0, therefore, is to use words and images that will increase the likelihood of your potential contacts liking what they read, liking what they see, and contacting you.

The secondary use of Handshake 2.0 is to include in your square of screen space carefully selected words–keywords–that search engines will index.  This will lead search engine users to your blog post.  They then can become readers and viewers and are more likely to contact you than if they had never read or never viewed.

One blog post–one square of screen space–can be read and viewed once when it’s posted, and many times if site visitors review more than the current post. 

One blog post is indexed, then it’s no longer news and is unlikely to be indexed again.  However, here’s the “forever” part:  It resides in search engine results.  And it can become “relevant” and rise in those results.  Search engines give clues on how to achieve relevancy.

Many blog posts–many squares of screen space–can be read and viewed many times.  Each new blog post is indexed as news.  Each blog post has the potential to become “relevant.”

This is why the business use of business blogs is on the rise.

Fifteen percent of Fortune 500 companies are blogging. 

Whether for the purposes of marketing, advertising, branding or public relations, business blogs increase contact, therefore increasing the likelihood of companies getting what they want.

Handshake 2.0 helps your company put in that small square of screen space–that blog post–what increases the likelihood of you receiving contact.

And increased contact increases the likelihood of you getting what you want.  Which is results.

Use Handshake 2.0 for results.

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