For Momentum: A Team of Telecommuters

From Z. Kelly Queijo:

As someone who spent seven years working as a telecommuter, I know what it means to work for someone who “gets it” when it comes to managing telecommuters. Mollye Rhea, who grew up in Martinsville, Virginia, and graduated from the College of William and Mary, is founder of the Atlanta-based For Momentum. She is one of those who “gets it.”

Mollye Rhea, founder of cause marketing firm For Momentum After serving eight years as Group Vice President of Strategic Marketing Alliances for the Arthritis Foundation, Rhea left to form For Momentum. She began as an independent consultant with specific goals for balancing work and family life. “My business plan and structure was built specifically to address life/balance issues with wanting to be able to spend more time with my children.  I was losing 2-3 hours a day in commute time that, by working from home, I was able to reintroduce back into our lives.”

As her clientèle grew, For Momentum emerged as one of the leading cause marketing firms in the country. Cause marketing is what happens when a non-profit organization and a for-profit company form a collaborative partnership to raise awareness and funds for a specific cause.

For Momentum has managed national accounts that include partnerships for Holiday Inn Express & Reading Is Fundamental, One Warm Coat & The Weather Channel, and CASA &  Fred Meyer & Littman Jewelers.

Throughout this growth, she sought others who were interested in enjoying a meaningful career with balance. Rhea looks for someone who is “an independent, self-starter who is motivated by the project goals/deadlines vs. a time clock.”

Finding the right person is the first challenge; how to lead and direct comes next. Rhea has created administrative and reporting systems that support independent offices. “When we do need to convene on a subject or for training, we schedule a group conference call.  By using 'free conference call' technology and other low cost technology tools, these virtual meetings are very effective and efficient.” 

An internal web-based intranet hosting project case studies and resources can be accessed by all staff and every client account is managed by team pairs so that each team member can benefit and learn from the other. All team members are within a 50-minute drive to downtown Atlanta.

They meet face-to-face 3-4 times a year to mingle socially and to celebrate birthdays and holidays. Rhea says “That social connection is the one factor that can’t be achieved solely on conference calls!”

At a time when more companies are embracing work from home days or considering telecommuting as a possible business model, Rhea has figured out how to achieve efficiency and balance for her work, her life and her team.


Z. Kelly Queijo, writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0.  You can follow her on Twitter, @zkellyq.

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  1. Thanks for the article Kelly. For Momentum staff love telecommuting and highly recommend it as a great way to save overhead costs and increase efficiency!

  2. Mollye,
    You’re setting a great example of what wonderful things can be accomplished when the right people come together. Your team of telecommuters work so well together and what you’ve all accomplished for your clients through the cause marketing partnerships you’ve created is monumental.

    Thank you for doing what you do the way you do,

    – Kelly Queijo

  3. I really appreciate the courage it takes to make “life/balance issues” a priority. You helped me think. That’s a great gift – thank you!

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