A Formula for Business Results Using Twitter

According to HubSpot’s State of the Twittersphere – Q4 2008 Report, 5 million Twitter accounts exist and an estimated 5-10 thousand new accounts are opened per day. 

TechCrunch reports a quadrupling of Twitter followers in the past month.

According to Cameron Nouri of Mailtrust about Twitter:  "It's our essential application."

Google “Twitter” and you’ll see 244,000,000 results.  How does one sort through all that information? 

What's the bottom line on Twitter?  More importantly…

What's a business to do about Twitter?

To answer that question, Handshake 2.0 offers you a white paper (.pdf):
A Formula for Business Results Using Twitter.

While it is a white paper, we've limited the white space so you can print it out and not feel like you're anti-green.

And it’s two pages.  Now that’s a bottom line white paper.

A Formula for Business Results Using Twitter from Handshake 2.0

A Kindle at the Virginia Tech Corporate Research Center
Connecting People in the RNR - The Young Professional Movement


  1. If you’re new to Twitter, this is one of the latest, best, personal guides we’ve seen on how to get started:

    “How to Twitter,” by Julia Angwin, The Wall Street Journal, 3/7-8/09


  2. Answer to an e-mail about how to turn followers into business leads:

    1) Don’t screw up by using second person. Don’t tell anyone to do anything: No “Check this out” or “Visit this” or any imperatives.

    2) Offer the authentic value you offer in person – direct, straightforward, life-well-lived-based info and experience and expertise.

    3) Be patient. It’s like courting. Eye contact comes way way way before hand-holding.

    4) See white paper. 🙂

Speak Your Mind