A Formula for Business Results Using Twitter
According to HubSpot’s State of the Twittersphere - Q4 2008 Report, 5 million Twitter accounts exist and an estimated 5-10 thousand new accounts are opened per day.
TechCrunch reports a quadrupling of Twitter followers in the past month.
According to Cameron Nouri of Mailtrust about Twitter: "It's our essential application."
Google “Twitter” and you’ll see 244,000,000 results. How does one sort through all that information?
What's the bottom line on Twitter? More importantly...
What's a business to do about Twitter?
To answer that question, Handshake 2.0 offers you a white paper (.pdf):
A Formula for Business Results Using Twitter.
While it is a white paper, we've limited the white space so you can print it out and not feel like you're anti-green.
And it’s two pages. Now that’s a bottom line white paper.
If you're new to Twitter, this is one of the latest, best, personal guides we've seen on how to get started:
"How to Twitter," by Julia Angwin, The Wall Street Journal, 3/7-8/09
http://online.wsj.com/article/SB123638550095558381.html
Posted by: Anne Clelland | March 13, 2009 at 03:15 PM
Answer to an e-mail about how to turn followers into business leads:
1) Don't screw up by using second person. Don't tell anyone to do anything: No "Check this out" or "Visit this" or any imperatives.
2) Offer the authentic value you offer in person - direct, straightforward, life-well-lived-based info and experience and expertise.
3) Be patient. It's like courting. Eye contact comes way way way before hand-holding.
4) See white paper. :)
Posted by: Anne Clelland | March 19, 2009 at 09:39 AM