High Five – A Rave Worth Sharing

From Bob GilesHigh Five from Handshake 2.0:

In World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, David Scott emphasizes that a business has to have something to offer, “something worth sharing.” That may seem trite but he says that to trigger or start a rave, an expanding online message, a business must stop going into detail about qualifications, servers, awards, employee numbers, and major publications.

“Stop” is easily said.  Scott's recommendation on what to start?  Presenting tales of problems solved and services provided (not just offered).

Years ago I entered a small business consultant’s office. His first question was, “What are you going to sell?”

I stammered a non-answer.  I had a business in mind, a concept, a set of services, a meaningful solution to some problems. I got busy getting to the basics. What was I really going to sell for real money to feed a real family?

The Rave is about reaching a big audience via Internet tools.  According to Scott, one of the special twists that can be used for online business success is to share with that audience real solutions to real problems and difficulties, not the details of the “store.”

One of Scott’s Rave rules is that what people really care about is themselves and ways to solve their problems. They like to be entertained. They like to know special, quotable, unique things (so they will be special in the telling or e-mailing or tweeting of each).

Thus another Rave rule: Don’t hype your stuff, just create something special about it, perhaps a great success story, that will be transmitted or talked about via the Internet - even raved about – because it's "something worth sharing."


Robert H. Giles, Jr. writes High Five for Handshake 2.0, a business news and Web 2.0 services enterprise of Handshake Media, Incorporated, a member company of business acceleration center VT KnowledgeWorks.  The opinions Robert Giles expresses are solely his own and are not necessarily shared by Handshake 2.0 or its clients, sponsors or advertisers. 

You can follow Robert H. Giles, Jr. on Twitter @Bob_Giles

Robert H. Giles, Jr. is a Virginia Tech Professor Emeritus with a vision for a rural land management system.  He writes two blogs, The Survivalists and Faunal Force. 

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  1. Hey Robert,

    Thanks for writing about World Wide Rave! I really appreciate you taking the time. David

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