High Five – We Need a Rave Right Here, Right Now

From Bob GilesHigh Five from Handshake 2.0:

The New River Valley of Virginia needs a rave.

According to David Meerman Scott, author of World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, with amazingly little effort compared to past advertising and mass communication, a rave can create mass markets and sales of products, services, or ideas.

Scott has a claim: The old ways don’t work.

New ways, then.  For right here, right now, in the New River Valley:

  • Start telling success stories; stop telling the stats of the Valley.

  • Put citizens and possible guests or newcomers first and give them something different and relevant: (a) a set of exciting, noteworthy new sports and outdoor experiences, all within a private enterprise, (b) “activated agriculture" – comprehensive, modern, high-tech farming, and/or (c) innovations born of the universities and colleges and Virginia Tech Corporate Research Center.

  • Create a song for the region written and developed by university students.

  • Create a superior, evaluated, Valley web site.

  • Conduct free live seminars on Valley solutions and use Internet communications about them and their content.

  • Post videoclips of seminars.

  • Start a Valley organization with free membership.

  • Analyze the buyer persona of Valley citizens and prospective “settlers." Work with experts to build a strategy that communicates directly (using their words) with them to meet their now-perceived needs.

  • Develop a direct communication – a lapel button with a catchy relevant slogan; blog about it.

  • Develop a jingle contest and post the winners via blogs, tweets, podcasts, YouTube, etc.

  • Make posts regularly of the problems being solved.

  • Start a special basic-needs blog addressing problems of those of lowest income with specific ways to seek access for help.

  • Analyze Valley youth interests. Develop a specific blog. Downplay products and services; talk “solving problems.”

  • Develop specific blog for corporate leaders and “idea buyers” with attraction to outsiders.

  • Develop a local projects and problems web site for special-interest groups to address site-specific conflicts, legal, policy, and other local issues and their balance or solution.

  • Write a free e-book on the Valley future.

  • Record and present Google Analytics to measure changes in online initiatives.

  • Avoid any registration … totally free.

  • Count who is viewing and sharing ideas, then estimate percentages “buying” an idea, service, or advice. Avoid counts of “return on investment.”

  • Develop a spoof, humor, novel, Youtube video, web site, blog, or Twitter series. Use local artists.

  • Blog with bloggers; meet with them; schedule interviews for them with executives. and special people.

  • Create a Facebook group.

  • Create a Twitter group; update citizens with tweets.

  • Build a social network throughout the Valley (and with everyone else with Valley-like problems).

  • Develop an occasional Valley summit and blog on presentations and events.

  • Develop iPhone applications for the Valley (and other “valleys” and regions as has been done for universities)

  • Provide a ready, regular showplace for citizens, other participants and enterprises.

For its small size of 186 pages, The World Wide Rave was a very big book.

New River Valley, Virginia


Bob Giles wrote a series on the World Wide Rave.  Here they are in order:

Starting a Social Media Wave with a Rave
A Rave Worth Sharing
What's the Worth of a Rave?
The Rave in "Human Dimensions" (on Faunal Force:  Modern Wildlife Resource Management Systems)
A Mini-Rave in 1929
We Need a Rave Right Here, Right Now


Robert H. Giles, Jr. writes High Five for Handshake 2.0, a business news and Web 2.0 services enterprise of Handshake Media, Incorporated, a member company of business acceleration center VT KnowledgeWorks.  The opinions Robert Giles expresses are solely his own and are not necessarily shared by Handshake 2.0 or its clients, sponsors or advertisers. 

You can follow Robert H. Giles, Jr. on Twitter @Bob_Giles

Robert H. Giles, Jr. is a Virginia Tech Professor Emeritus with a vision for a rural land management system.  He writes two blogs, The Survivalists and Faunal Force. 

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