High Five – A Mini-Rave in 1929

From Bob GilesHigh Five from Handshake 2.0:

I find beauty in the illustrations used by Bonomo's on Handshake 2.0.  They help build a corporate  image.

In reading World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, I learned of the importance of a company having something special about which people might like to talk or to tweet, email, or blog.

My grandfather managed a hotel beauty parlor. He was a surrogate father, advisor, and mentor to me and I valued his enthusiasm, jokes, inventions, and love of animals and plants. He was also an artist and in 1929 he drew and used this illustration in newspapers and magazines to advertise his beauty parlor.  He also displayed it on a billboard off of Rivermont Avenue in Lynchburg, Virginia for people entering downtown to see.

Beauty parlor advertising illustration, 1929

The illustration had the desired effect, calling to shared experience, humor, contrast, reverse psychology – something to be outstanding, noted, and commented upon.

Something special upon which to build a corporate image.

It was a picture that started a mini-rave back in the good-old days of communication via horses, a few wind-up phones, newspapers, and the mail.

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Bob Giles is writing about the World Wide Rave.  Here's the series so far:

Starting a Social Media Wave with a Rave
A Rave Worth Sharing
What's the Worth of a Rave?
The Rave in "Human Dimensions" (on Faunal Force:  Modern Wildlife Resource Management Systems)
A Mini-Rave in 1929

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Robert H. Giles, Jr. writes High Five for Handshake 2.0, a business news and Web 2.0 services enterprise of Handshake Media, Incorporated, a member company of business acceleration center VT KnowledgeWorks.  The opinions Robert Giles expresses are solely his own and are not necessarily shared by Handshake 2.0 or its clients, sponsors or advertisers. 

You can follow Robert H. Giles, Jr. on Twitter @Bob_Giles

Robert H. Giles, Jr. is a Virginia Tech Professor Emeritus with a vision for a rural land management system.  He writes two blogs, The Survivalists and Faunal Force. 

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