Doing Business in Floyd – Anne Vaughan Designs

From Neil Sagebiel:

Like an attractive piece of jewelry that perfectly accessorizes an outfit, Anne Vaughan founded a business that perfectly complements her creative talents, entrepreneurial spirit and family values. Started two years ago in Floyd, Anne Vaughan Designs offers unique handcrafted jewelry: earrings, necklaces, bracelets and more.

Anne Vaughan, Anne Vaughan Designs, Floyd, Virginia Vaughan calls her designs “earthy and elegant,” and they fit a wide range of tastes, budgets and occasions, from casual wear to formal events. About 30 percent of her products are custom designed.

Many customers of Anne Vaughan Designs tend to be professional women, but there are also others, including men who appreciate Vaughan’s help with creating or selecting a piece of jewelry for those often befuddling gift occasions.

According to Vaughan, first-time customers usually become repeat customers due to her zealous commitment to individual satisfaction and a “no returns” company goal.

“We have less than a half of a percent return rate for flaw or dissatisfaction for the more than 8000 items we have made,” she said.

Home to many artisans, musicians and creative folk, Floyd County has been well-suited for both Vaughan’s business and family, which includes husband Aaron, who oversees marketing, and their two young children.

“Fortunately, we love Floyd, and the surrounding communities [Christiansburg, Blacksburg, Roanoke, Smith Mountain Lake and North Carolina] help support a small business such as ours,” Vaughan said.

“One of our other goals is to provide employment to people in the Floyd area, especially in these economic times. We currently employ three-plus part-time employees, all of whom live in Floyd County.”

Anne Vaughan Designs also contributes to local community causes.

“We don’t just write a check to organizations,” Vaughan said. “We actively promote their good works and are involved in the giving, usually with our customers.”

Whether it’s supporting local community efforts or designing jewelry for her customers, Vaughan said the creative process is energizing.

“Pleasing my customers makes it worth it,” she said.

That’s a perfect design for any business.

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"Doing Business in Floyd" is an occasional series by Neil Sagebiel that spotlights Floyd, Virginia-area businesses and how they thrive in a rural setting in the Blue Ridge Mountains.

Neil Sagebiel is a Floyd, Virginia-based freelance writer who blogs at HEADLINES FROM FLOYD and ARMCHAIR GOLF BLOG.  You can follow him on Twitter @armchairgolfer.

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Comments

  1. Thank you to Anne Vaughan for bringing beauty, elegance, and art to Handshake 2.0 through her interview with Neil Sagebiel.

  2. Anne’s work is exquisite and what wonderful experience to be able to meet the artist when making a purchase at an in-home party. I highly recommend both Anne and her lovely jewelry.

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