A Twiffic Twitter Experience

From Z. Kelly Queijo:

"How to Pitch a Reporter" was the name of an audio teleseminar, hosted by Peter Shankman, founder of Help A Reporter (also known as HARO). It was scheduled for Wednesday, February 18, 2009 at 2 p.m.

When the time came, I dialed in, per instructions received via e-mail, and connected to the other callers. We did not chit-chat with each other per se, but with all those voices connected on one phone call, the experience was reminicent of a "shared party phone line" my parents had when I was young.

It was difficult to tell how many people were logged in due to all of the group chatter going on in the background. Fifteen minutes had passed and we were wondering when Peter was going come on the line and get things started.

Frustration among some started to build. Several of us clicked over to Twitter and saw that Peter was sending status reports to us with updates about the technical difficluties.

We remained connected to Twitter and reported those messages back to our call group. Once everyone knew what was going on, the frustrations subsided and we waited patiently for the seminar to begin. Technical difficulties ensued and the event had to be rescheduled, but Peter continued to use Twitter to send out updates, apologies and notice of the rescheduling.

I was already familiar with Peter Shankman's prolific use of Twitter. He's a PR professional and sets a great example of how to use Twitter to promote not only his company and services, but those of his clients as well. The role Twitter played that day, though, was a perfect example of how effective its use can be when it comes to keeping your customer informed during a crisis or an unexpected turn of events.


From Handshake 2.0:  We have had only the most cordial and professional experiences with Peter Shankman and HARO.  As we mentioned in an earlier post, it was through HARO that Handshake 2.0 was quoted in The Huffington PostPeter Shankman's explanation about what happened during the conference call is pure class.  In addition, the comments following his post  show an international community - created almost exclusively online - expressing regard for Peter Shankman.

According to @cnouri of Mailtrust, who cited this Pew/Internet report (.pdf), "11% of online adults use Twitter or update their status online."

Thank you, Z. Kelly Queijo, for sharing a local writer's experience with this international Web 2.0 event. 


Z. Kelly Queijo writes about people and their passions for business and technology.

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