Valley Business FRONT Post – What to Do with Fear

From Dan Smith, Editor, Valley Business FRONT:

Valley Business FRONT, January 2009 When FDR told us that we had "nothing to fear but fear, itself,' he probably overstated the case exponentially, but he was on the right track. I’m seeing some of that fear in our current "___ession”  (fill in your own first few letters: depr, rec) and it is having a very real – hardly theoretical – effect.

I can’t tell you the number of times our own ad representatives have come into the office with a hangdog look and explained that ”they are holding off on advertising until something breaks with the economy. They say they have plenty of money and business is going well enough, but they’re … well, they’re scared.”

It’s not just the people we’re trying to sell, either. I’ve called business owners wanting to include them in stories we were planning and heard them say, ”Can we hold off on that until maybe the spring? I just don’t know what’s going to happen in the next few minutes and I don’t want to say or do anyting that will …” whatever.

At the Valley Business FRONT, Tom Field and I have decided that we’re proceeding as if the economy was just fine, as if the buzz we’ve created with our new magazine meant that we needed to be on top of everything every minute in order to make this a viable business. That dictates that we can’t lay back and wait for anything. We’re having to hire people on spec. We’re having to create a strong, ambitious editorial calendar and assume we can deliver the kind of journalism we’re capable of.

I don’t see any other alternative. If we proceed any other way, we’re giving up, admitting that we can’t succeed. And we don’t believe that.

The Valley Business FRONT Post is written by Dan Smith, Editor, Valley Business FRONT, a monthly business magazine featuring the Roanoke Valley and the New River Valley of Virginia.  Dan Smith writes the blog fromtheeditr.

Dan Smith's e-mail signature quotes Kingsley Amis:  "If you can't annoy somebody, why write?'

The opinions Dan Smith expresses are solely his own and are not necessarily shared by Handshake 2.0.

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