Experiment with New Media for Free – A Handshake 1.0 for Handshake 2.0

Articles like Firms to spend more on social media from Digital Bulletin, Look Good Online from Entrepreneur, and The Secrets of Marketing in a Web 2.0 World from the Wall Street Journal, urge, even warn, companies to add new media to their 2009 public relations and marketing campaigns.

Whether new media refers to blogs, social networking, or other online tools, the “new” in “new media” can sound as unsettling as the “new” in “new medical procedure.”

Handshake 2.0 can ease New River Valley businesses into using new media. 

Then the new media will become as familiar as the old media and all the public relations and marketing know-how companies already have can be put to use in new and strategic ways.

If you'd like to give new media a try, Handshake 2.0 offers you a way to experiment for free.

First, Google yourself.  See what shows in the search results.

Second, Google your company.  See what shows in the search results.

Third, Google search terms related to your business.  If search engine users are looking for your product or service, what do they find?

Then provide Handshake 2.0 with a Handshake 1.0.  Just send us a snapshot – a cell phone image would be great - of you shaking hands with someone from another company in the New River Valley.  Include the names of who's in the picture and company descriptions.

Here's an example of a Handshake 1.0 from Vitech and Automation Creations.  Pictured are Doug Johnston, CFO, Vitech Corporation, and Henry Bass, President, Automation Creations, Inc.

Vitech Corporation and Automation Creations, Inc. are located in the Virginia Tech Corporate Research Center, a technology, research, and science park.

Once we post your free Handshake 1.0, Google yourself, your company, and search terms related to your company over the next few days.  See what shows in the search results.

That will give you an idea of what can be done with new media.

Whether you use old media, new media, or a mix of both, Handshake 2.0 wishes you a very prosperous 2009.

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