High Five – Abundant Markets

From Bob GilesHigh Five from Handshake 2.0:

I was once told that my entrepreneurial concept for the New River Watershed and western Virginia would fail because there was not an adequate "market" – which I later learned meant "not enough potential buyers of products or services."

I began gathering data that I thought were related to "markets," needs, and opportunities.

For the New River:

  1. 11 counties and 2 cities in Virginia through which it passes (2 counties in NC, others in West Virginia)
  2. about 2,000,000 acres in the watershed
  3. 4,800 farms
  4. 184 acres average farm size
  5. 226,800 beef animals
  6. 625,000 acres in pasture
  7. only 14,700 acres in prescribed grazing
  8. 65,000 acres in crops
  9. 827,000 feet of fencing
  10. 355,166 human population

Later it dawned on me after reading The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman, that there are abundant national and international markets (e.g., eBay) for my dream-enterprise.


Robert H. Giles, Jr. writes High Five for Handshake 2.0, a technology business news and Web 2.0 services enterprise of Handshake Media, Incorporated, a member company of business acceleration center VT KnowledgeWorks.  The opinions Robert Giles expresses are solely his own and are not necessarily shared by Handshake 2.0 or its clients, sponsors or advertisers. 

You can follow Robert H. Giles, Jr. on Twitter @Bob_Giles

Robert H. Giles, Jr. is a Virginia Tech Professor Emeritus with a vision for a rural land management system.  He writes two blogs, The Survivalists and Faunal Force. 

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