High Five – Good Reasons for Starting a Blog

From Bob GilesHigh Five from Handshake 2.0:

About a year ago, I wondered if I should try to learn about blogging.  My daughter, founder of Handshake 2.0, was definitely blogging.

I bought a copy of Blogging for Dummies and read it.  Then I bought a few more books and read those.  What I learned from my reading is that a blog can be very good for some businesses. Several people are very convincing about how good they can be.

In April of last year, I started a blog.

I’m the rancher – all hat and no cows; all blog and no business.

But, there are new applications and routes being taken and developed daily.

Here’s my list of good reasons for starting a blog. A blog gives:

  • a new advertising medium
  • relatively low advertising cost in terms of likely contacts/$
  • likely national and international contacts
  • many, many contacts … the numbers all tallied for you
  • talking points for sales, articles, investors, etc.
  • membership… You have “one of those” and you are “with it”
  • a new way to say the same thing over and over and over … the repetition that experts say is needed for sales
  • an alternative presentation to an alternative (and probably different-than-in-the-past) audience
  • increased odds of “the big deal”
  • a quick, personal slant on things for sales people, other employees, and customers
  • communication, communication
  • help in cutting through all of the overload
  • motivation for you to write, thus to think through pieces of your business and others, and probably see new things there

Recently, I am thinking about the exciting option of making the entrance to a blog the website, allowing the website to be dynamic and for comments and questions to be posted directly to it.  I have built a website over the past 10 years that has over 1000 files.  With the ability to comment and question, that might have been a 10-year conversation on topics I have spent most of my life investigating. 

***

Robert H. Giles, Jr. writes High Five for Handshake 2.0, a technology business news and business blog service venture of Handshake Media, Incorporated, a member company of business acceleration center VT KnowledgeWorks.  The opinions Robert Giles expresses are solely his own and are not necessarily shared by Handshake 2.0 or its sponsors or advertisers. 

You can follow Robert H. Giles, Jr. on Twitter @Bob_Giles.

Robert H. Giles, Jr. is a Virginia Tech Professor Emeritus with a vision for a rural land management system.  He writes two blogs, The Survivalists and Faunal Force. 

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Comments

  1. I don’t know why but people link to and comment on my post about an endangered Florida fox squirrel. http://faunalforce.typepad.com/faunalforce/2008/09/sherman-fox-squ.html It’s one of my few posts drawing attention. “First things first” I’ve always said.

    I’ve shared with a few other people that blogging might be an excellent new approach to filing and sharing observations of natural occurrences or events such as time of flowering of daffodils up and down the coast or up a mountain as the springtime warms.

    I learned from the experience that a blog could be a way for a business to keep a shared-by-all-employees time-line of observations of rarely-occurring events such as machine failures, critical delays in performance, auto breakdowns, executive sickness, audits, or special visits or call. There are few surprises, just the timing of them.

    Blogs are widely known as a way for people in a company to learn the thoughts of leaders, of sales efforts and successes, and of threats and new risks. (Maybe they can be used by the environmental community for the same purposes.)

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