If your 2009 marketing strategy includes an online initiative, here's advice to consider from Jim Barney on creating a team-written blog. 

Jim Barney is the Vice President of Marketing and Sales at Click & Pledge, and one of the co-authors of the Click & Pledge company blog, A Better Way to Do Good.

Rules of the road for the blog posts:  

• 250 words or so 
• Make it interesting
• Be careful about offering up strategy/tactics about the company
• Submit your entry to the blog coordinator a day or so early for review and discussion
• Make it personal
• Make it useful for your customers
• Have fun with it

Click & Pledge, an expert in online fundraising, is a member company of business acceleration center VT KnowledgeWorks.