Team-Written Blogs

If your 2009 marketing strategy includes an online initiative, here's advice to consider from Jim Barney on creating a team-written blog. 

Jim Barney is the Vice President of Marketing and Sales at Click & Pledge, and one of the co-authors of the Click & Pledge company blog, A Better Way to Do Good.

Rules of the road for the blog posts:  

  • 250 words or so 
  • Make it interesting
  • Be careful about offering up strategy/tactics about the company
  • Submit your entry to the blog coordinator a day or so early for review and discussion
  • Make it personal
  • Make it useful for your customers
  • Have fun with it

Click & Pledge, an expert in online fundraising, is a member company of business acceleration center VT KnowledgeWorks.

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