Seizing Your Slice of the Facebook Pie

From Z. Kelly Queijo:

“We didn't invent a culture, they were already there. We just gave them a place to go,” Dean Browell, Director of New Media at Neathawk Dubuque & Packett stated in a previous Handshake 2.0 post about Facebook Fans.

They are there. Over 39 million of them. That makes the odds pretty good that any future hire you will make is probably a member of this dynamic and growing social network (59% are between the ages of 18 and 59).

Now that you know where they are, why not make it easy for them to find you? 

Recruiting is one very good reason to be on Facebook.

Eric Melniczek, Regional Recruiting Manager at S.R. Clarke, Inc. uses Facebook to promote job opportunities.

“As an executive recruiter, I selectively choose different groups to post job openings to. For example, there are a lot of Virginia Tech graduates who want to get back to the New River Valley/Roanoke Valley, so I will share postings on the VT National Capital Region Alumni group on Facebook," Melniczek said.

To keep the buzz going, he also posts updates to "What are you doing now?" to list new openings.

Browell agrees that Facebook is a great recruiting tool, but his number one reason for a business to have a Fan page is image control.

He's adamant: “Strictly from an HR and PR perspective, you want to be there so no one else is there before you. You want to be able to shoot folks over to your web site. It should be part of your strategy for managing your [company's] public image.”

For good examples, click: Mailtrust,, and New City Media.

Business Fan pages were added in 2007 and, according to Browell, grabbing a Fan page name has become as competitive as securing a domain name. Yet, another reason to get there before someone else does is if that someone is a disgruntled employee.

A web site alone is not enough. Browell asserts, “Today's technology provides democratic control over your company's public image. You can control only a small slice.”

Sometimes, a slice is just enough, especially if you get the first piece.

[Added 12/23/08:  Z. Kelly Queijo wrote Facebook:  Not Just For Friends Anymore on her blog, Table for One.]

Z. Kelly Queijo writes about people and their passions for business and technology.

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  1. Followed ZKQ’s advice and made Facebook page for Handshake 2.0

  2. Thank you ZKQ for the information, leadership, and inspiration. I truly clicked on the link in your post and it went straight to Facebook biz pages so I went straight to the task of making one.

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