Connecting People in the RNR - IEDC Follow-up
Posted by Anne Giles Clelland at 6:00 AM on December 12, 2008:
Handshake 2.0 brings you the fifth edition of Connecting People in the RNR with Stuart Mease.
Mease offers a vision for the RNR after attending the 2008 conference of the International Economic Development Council (IEDC) in Atlanta, Georgia.
"RNR" refers to the Roanoke Valley and the New River Valley of Virginia.
Stuart Mease writes the blog Connecting People. On Stuart Mease's about page, you can find myriad ways to connect with him online and in person. You can find out more about Stuart Mease on Handshake 2.0.
Connecting People in the RNR
a video show by Stuart Mease
for Handshake 2.0
The opinions Stuart Mease expresses are solely his own and are not necessarily shared by Handshake 2.0 or its sponsors or advertisers.
I've read and heard a lot about "branding." It makes sense in general but I stumble over the metaphor. Branding for what rangeland owner? Branding as for a class of products like cereals, certainly not just a product name like "Wheaties." Not branding as a quality class or snob level? Maybe branding so that people will think instantly "Oh , the New River Valley (or Roanoke Region etc we can't even decide that)... that QQQ place!" I'm for branding but I think we have not yet discussed and decided what should be substituted for QQQ. And a long list (or in my view even a short list) of things (places, scenes, resources) now present will not work (be adequate) to achieve what you and conference goers were really thinking. It's part of the work ahead for the new year that I suggested in a recent High for Handshake 2.0: http://www.handshake20.com/2008/12/nrv2009.html
Posted by: Robert Giles | December 13, 2008 at 07:29 AM