Valley Business FRONT Post – Debut

From Dan Smith, Editor, Valley Business FRONT:

Valley Business FRONT, a monthly business magazine featuring the Roanoke Valley and the New River Valley of Virginia OK, it’s late. Sorry. But it was just so dang big–like the big-head baby my mama used to talk about: hard to birth and screaming bloody murder from the beginning. The 96-page first edition of Valley Business FRONT will be out a week later than we’d planned (when it was just 60 pounds … uh, pages).

The design of this gorgeous youngster is Tom Field’s. Tom is co-owner with me and the creative drive behind our look and our marketing effort. When we were with the Business Journal (before August), the executives at The Roanoke Times, who were our ultimate bosses, didn’t want Tom involved in design or marketing, even though that’s what he does best. With FRONT, he’s doing it all and I’ve never seen him happier. You’ll see that delight on every page in the FRONT. I’ve been doing this for four decades and don’t recall a better looking, better reading publication at debut.

Tom has color-coded each of our nine "Beat" sections (those dealing with specific industries that will be featured in every issue) and it’s easy to go exactly where you want by picking your cover and opening up.

We’re tickled with this effort–and with the response it has already generated throughout the New River Valley and the Roanoke Valley. I hope you share our enthusiasm.

Just wait ’till the next one (not that far off). And, oh, that December special issue. It’ll knock your shoes off.

The Valley Business FRONT Post is written by Dan Smith, Editor, Valley Business FRONT, a monthly business magazine featuring the Roanoke Valley and the New River Valley, Virginia. 

Dan Smith’s e-mail signature quotes Kingsley Amis:  "If you can’t annoy somebody, why write?’

The opinions Dan Smith expresses are solely his own and are not necessarily shared by Handshake 2.0.

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