Keepin’ Connected at Coldwell Banker Townside, REALTORS®

From Margaret Galecki:

As general manager of Coldwell Banker Townside, REALTORS®, I field a large volume of solicitations on how to make my business and the business of my agents better.  Most of what shows up in my mailbox, physical and virtual, ends up in the trash.  Margaret Galecki, general manager of Coldwell Banker Townside, REALTORS®Coldwell Banker Townside, REALTORS®, I field a large volume of solicitations on how to make my business and the business of my agents better.  Most of what shows up in my mailbox, physical and virtual, ends up in the trash. 

As mother of many and sister of one, I also field a large volume of requests for help on how to make business, both the personal and the professional,  better.  Most of my suggestions to my children end up in the trash, but my sister seems to welcome any idea I can throw her way. 

When I picked up my complimentary first issue of Valley Business FRONT from my mailbox, I immediately thought of my sister, Anne Giles Clelland, founder of Handshake 2.0, and how this might be a great place for her to advertise her product which I call "business blogs for people who are too busy to write them."

As I picked up the phone to call her, I continued to thumb through the magazine, only to find her ad was already there (designed by graphic artist, Kelsey Sarles, a referral to Anne because of the fine work she does for Coldwell Banker Townside, REALTORS®). 

While I was still looking through the magazine (for a much longer time than most), an e-mail arrived from Anne asking me if I could confirm that Eric Schmidt of Google fame was of the same Blacksburg family that we knew something of when we were in high school.  I knew that he was because of a conversation I had with Coldwell Banker Townside, REALTORS® agent and long-time Blacksburg and fellow past Airport Acres resident, Steve Ayers, so I suggested she send Steve a quick e-mail to ask for details. 

As I continued perusing the issue, I also found a picture and advertisement for Mary Miller, a client and friend of another one of my agents, John Skelton.  I showed the picture to John in case he wanted to commend her for the fine-looking ad.
 
The next day, I went to check with Steve to find out if he had been communicating with Anne about Eric Schmidt.  He was chatting with agent Tommy Clapp.  I mused out loud, "I wonder if Anne got in to see Eric Schmidt."

Tommy answered, "She was first in line!" 

"How'd you know?" I asked.

"Twitter."

I then checked out Handshake 2.0 to find out about the event.  While reading Anne's blog post about Blacksburg Eric Schmidt and her communication with Coldwell Banker Townside, REALTORS® agent Steve Ayers, I read down through her blog and found a post about the new magazine.  I learned that one of her favorite parts of the magazine was the ad showing Blacksburg businesswoman, and Coldwell Banker Townside, REALTORS® client, Mary Miller. 

Furthermore, Tommy knew Anne was first in line because another Coldwell Banker Townside, REALTORS® agent Jeremy Hart, had gotten her started on Twitter.
 
That was all under 24 hours… The connections in even my small world continue to amaze me, and I wasn't even trying.

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From Handshake 2.0:  Margaret Galecki, general manager of Coldwell Banker Townside, REALTORS®, was featured in A New Outlook on Sales Prices by Sarah Cox (.pdf), The Roanoke Times, 10/26/08.

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Coldwell Banker Townside, REALTORS® is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  We strive to be the best online source for real estate listings in Blacksburg, Christiansburg, Roanoke, Salem and all of the  Roanoke Valley and New River Valley.   Experienced agents are available to provide expert real estate advice and quality customer service.  You're invited to view this week's featured properties, search all area listings, and to read agent tips on the Coldwell Banker Townside, REALTORS® blog, Keepin' It Real Estate.

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Comments

  1. Funny how things come together. Understanding that all of these tools can seem like distractions, it’s about how you use them, not how they use you. With the correct focus, they can offer introductions to others in ways we’d never imagined.

    Well done, Margaret!

  2. i could add to that story a little bit too… it’s amazing…

  3. Perfectly put, Jeremy: “How you use them, not how they use you.”

    And I left a similar comment here on your post (thank you!), that your ability to express complex ideas simply (“You have to text.”) is invaluable.

    http://nrvliving.typepad.com/nrvliving/2008/10/were-connected—whether-we-know-it-or-not.html

  4. Stuart, please wait to add to the story! I’m writing as fast as I can!

    The past week–with the Schmidt-Warner visit and The Entrepreneurial Summit–have been an online and offline who’s connected to who celebration!

    I agree with you–amazing!

  5. Thanks for the post, sis, and to Jeremy for the “attagirl,” and Stuart, I too want to see the next piece of this story. In the real estate world, lack of contact is one of the main reasons clients become dissatisfied with their agents. New, better, different means of connection with clients and potential clients will only strengthen REALTOR service and value. But mostly, I thought the trail of connection was just really cool! And the Google results… when I search Coldwell Banker Townside, I’m on the first page!

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