Ideal Use of a Business Blog

The ideal use of a business blog? 

When a company or organization wants:

  • to get known for its start-up products and services to begin generating business
  • to expands its established business through being better known
  • to launch a new product or service
  • to create or expand a global market for its local product or service
  • to launch or expand an outreach, community service, or philanthropic mission
  • to get the word out about what it’s doing and why to increase its network
  • to enter the world of online public relations and marketing and observe what benefits arrive.

Within the company or organization is an individual, whether top level or entry level, passionate about what the company does or wants to do. 

The company or organization gives the passionate individual a budget for an online initiative.

The passionate individual either starts his or her own blog, or knows he or she wants to lead the online initiative, not do it, or doesn’t have the time to blog, and uses the services of a business news site such as Handshake 2.0.

The key ingredient for the ideal–and effective–use of a business blog?  Passion. 

Handshake 2.0 is passionate about its clients.  Today, September 1, 2008, marks Handshake 2.0’s fifth week in existence.  We’re grateful for our current clients and advertisers who make ideal use of business blogs and welcome others to use our blog services or to advertise.

TechTransfer Associates, Inc.
Koofers.com at NewVa Tech Expo

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