The Art and Science of Business Blogs – It’s a Whole Thing

"I love Bennie!"

That’s the first line of a comment I left on Robert Geller’s blog post on Flack’s Revenge mentioning Handshake 2.0.

I wrote in a Handshake 2.0 post on the art of business blogs that Geller had heard of Handshake 2.0 from his colleague, Bennie. 

That’s an example of the art of human interaction, the art of who-you-know, the art of business blogs.

Geller "wrote back."  On his site, in his comment on my comment, Geller wrote, "I learned of your comment through the Typepad dashboard."

And that’s an example of the science of online human interaction and the science of site tracking software that lets you know who knows you and and how.  That software and search engine listings–those are parts of the science of business blogs.

What’s my point?

I had a friend from New York who would exclaim, "It’s a whole thing!"

That’s the phrase that occurs to me when I try to summarize the art and science of business blogs. 

In Blog Diva and The Devil’s Advocate:  An Incandescent Dialogue About Value Propositions, I reported that the most-read blog posts on Inside VT KnowledgeWorks were stories about the VT KnowledgeWorks companies and their leaders.  Written from the heart.  With art.

It’s true.  I know art works with business blogs.  I saw it through the science of a site statistics report.


I left another comment on Flack’s Revenge a little after 1:10 PM on 8/26/08.  If you want to find out what it is and whether or not I get or got a reply, feel free to try the site Geller suggests below, or to follow the conversation on Robert Geller’s post on Flack’s Revenge.

A Transcript of the Geller-Clelland Comment Exchange

My comment on Flack’s Revenge:

I love Bennie!

Thank you very much for mentioning Handshake 2.0!

At 6:00 AM EST on 8/25/08, I posted a blog entry on Handshake 2.0 about your mention of my site on Flack’s Revenge.  It included multiple links to your site and to sites to which you referred.

At 8:24 AM, I clicked on the link to Flack’s Revenge from the Handshake 2.0 post.

Since I learned of your site through a link listed on my TypePad site statistics page, I just checked my TypePad’s stats to see if a link appeared from you indicating you had learned of my blog post in some way.

I don’t see a click from you to me.

I’m posting this comment a little after 10:00 AM.

Only if you care to share or are interested in this, I would welcome knowing your answer to this question:

Did you learn of my comment on your blog from an e-mail from TypePad indicating someone had left a comment (I use TypePad’s notification system to learn of comments–you may use a different way) or from seeing your site stats page indicating the 8:24 AM click to your site originating from Handshake 2.0?

Why do I ask?  I’m still trying to see and understand the art and science of how blogs work.

And it took me 10 days to ponder what you had written, to study other posts on your blog, to reflect on what you were saying and how you were saying it, and to express my own synthesis. 

Does a blog comment left 10 days after the original blog post matter?  To you, to the blogosphere, to your standing in top lists of blogs, to your listing in search results?

I hope so.  I find your work informed, informing, and thought-provoking.  Thanks for doing it.

Geller’s comment on my comment, left on 8/25/08 at 4:48 PM:


Thanks for reading, and for your kind words (and mention) about my blog. I learned of your comment through the Typepad dashboard. Bennie sent an email with your website and I clicked on this (yes, Bennie rocks!).

Comments are always welcome, even if on a post that is a little dated. Having said that, the various sites that track which blogs are buzzing about which topics probably rely on some kind of time window when considering how talked about the topic is.

You might want to look at CoComment (at the website of the same name) which provides a utility for tracking comments across the blogosphere.

Hope this helps.


Thank you so much, Bob!  So much learning!  So many insights!

With gratitude,

What's the Difference Between a Press Release and a Blog Entry?
The Science of Business Blogs


  1. So this is why my blog is getting some nice referral traffic this morning! I appreciate your post and mention (again) of FlacksRevenge.

    Handshake 2.0 (love the name by the way) sounds like a great forum, I will take a closer look at this and InsideVT before the end of the week. As it turns out, Bennie is out one more day, will follow up when she gets back (and let her know that she has been much talked about over the past few days). Thanks again.

  2. Thank you so much, Robert!

    To keep track of our discussion via blog posts and comments on your blog, Flack’s Revenge, and ours, Handshake 2.0, I compiled a transcript:

  3. Bennie Sham says:

    Thanks, Anne! I happened upon your site when I was reading up on Silicon Graphics. You had referenced them in a blog post about elevator pitching. I thought Moore’s formula and the example you provided was interesting and sent it over to Bob to take a look. I’ve had some not-so-great elevator pitches and have found Moore’s formula really helpful. Thanks again for the great post and the even better “thank you!”

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